Strategic Social Media Lead

Ashton North LLC; Washington (Washington County); On-site; USD 60,000 - 90,000; Full time

Job summary

Ashton North LLC is seeking a Social Media Manager to own the strategy and elevate the brand across LinkedIn, Instagram, Facebook, TikTok and YouTube in an in-office role for Washington County, PA.

You'll craft engaging content, manage shoots, collaborate with creators and partners, and lead social campaigns while mentoring a junior coordinator. This is a hands-on, creative role in a fast-moving team.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or related field.
• 5+ years of professional social media experience, ideally managing multiple channels for an established organization or agency.
• Strong knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube and emerging social platforms.
• Experience with social media management, publishing and analytics tools such as Sprout Social or similar platforms.
• A strong understanding of social analytics, algorithms, audience development and performance optimization.
• Experience working with influencers, creators or strategic social partnerships.
• Excellent writing skills and the ability to adjust tone and messaging depending on the platform and audience.
• A creative mindset paired with the organization needed to manage multiple projects, deadlines and priorities.
• Strong attention to detail without losing sight of the bigger creative picture.
• The confidence to bring new ideas to the table — and the curiosity to keep experimenting.

Responsibilities

• Own the social strategy. Develop and lead an organic social media strategy designed to grow awareness, engagement and audience across multiple platforms.
• Bring the brand to life. Help define and maintain a recognizable, authentic and engaging voice across every social channel.
• Think differently for every platform. Create smart, platform-specific approaches for LinkedIn, Instagram, Facebook, TikTok, YouTube and whatever platform everyone is talking about next.
• Create content people actually want to see. Lead the planning and development of social-first campaigns, timely content, creative storytelling and engaging posts that stand out in crowded feeds.
• Build a community — not just a follower count. Develop strategies that encourage conversation, engagement, sharing and long-term audience growth.
• Stay ahead of what’s next. Keep a pulse on trends, platform changes, emerging technologies, new content formats and evolving audience behaviors.
• Make influencers part of the story. Identify and build relationships with creators and brand advocates, negotiate partnerships and develop influencer campaigns.
• Collaborate with creative partners. Work with outside agencies, vendors and internal teams to brainstorm concepts and bring ideas to life.
• Get involved in content shoots. Help plan and coordinate on-site shoots and identify opportunities for behind-the-scenes content.
• Run the content calendar. Keep social activity organized, timely and coordinated.
• Know what’s working. Track performance, analyze engagement and audience data, turn insights into recommendations.
• Protect the conversation. Monitor channels and respond thoughtfully when needed.
• Help develop the team. Provide leadership and mentorship to a Social Media Coordinator.

Skills

Social media strategy

Content creation

Influencer partnerships

Analytics & reporting

Copywriting

Project management

Team leadership

Education

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or related field

Tools

Sprout Social

Job description

Ashton North LLC is seeking a Social Media Manager to own the strategy and elevate the brand across LinkedIn, Instagram, Facebook, TikTok and YouTube in an in-office role for Washington County, PA.

You'll craft engaging content, manage shoots, collaborate with creators and partners, and lead social campaigns while mentoring a junior coordinator. This is a hands-on, creative role in a fast-moving team.