Social Media Lead: Strategy, Storytelling & Growth

Launching Point; Washington (Washington County); On-site; USD 65,000 - 90,000; Full time

Job summary

Launching Point in Washington County, PA is seeking a Social Media Manager who blends strategy, storytelling and content creation to elevate our online presence.

You’ll own the social calendar, craft platform-specific campaigns, collaborate with creators and partners, and turn data into ideas that drive engagement. This role values creative experimentation and reacting quickly to trends across major channels.

Qualifications

• A bachelor’s degree in Marketing, Communications, Public Relations, Journalism or related field.
• 5+ years of professional social media experience across multiple channels.
• Strong knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube and emerging platforms.
• Experience with social media management, publishing and analytics tools.
• A solid understanding of analytics, algorithms, audience development and performance optimization.
• Experience working with influencers, creators or strategic social partnerships.
• Excellent writing skills with adaptable tone per platform.

Responsibilities

• Own the social strategy across platforms.
• Define a recognizable brand voice across every channel.
• Develop platform-specific approaches for major networks.
• Lead social-first campaigns and engaging posts.
• Build a community and encourage conversation.
• Track performance and derive actionable insights.

Skills

Social media strategy

Brand storytelling

Content creation

Platform knowledge

Analytics & insights

Influencer partnerships

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Sprout Social

Job description

Launching Point in Washington County, PA is seeking a Social Media Manager who blends strategy, storytelling and content creation to elevate our online presence.

You’ll own the social calendar, craft platform-specific campaigns, collaborate with creators and partners, and turn data into ideas that drive engagement. This role values creative experimentation and reacting quickly to trends across major channels.