Social Media Lead & Strategy Architect (In-Office)

Calqulate Metrics Ltd; Washington (Washington County); On-site; USD 65,000 - 85,000; Full time

Job summary

Calqulate Metrics Ltd is seeking a Social Media Manager to own and elevate the brand’s social presence in an in-office role in Washington County, PA. You will craft strategy, maintain an authentic voice, and develop platform-specific approaches across LinkedIn, Instagram, Facebook, TikTok, and YouTube while collaborating with creators and partners on engaging campaigns.

You’ll lead content planning, coordinate shoots, manage a dynamic calendar, and analyze performance data to inform storytelling

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or a related field.
• 5+ years of professional social media experience across multiple channels.
• Strong knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube.
• Experience with social media management, publishing and analytics tools.
• Understanding of social analytics, algorithms, audience development and performance optimization.
• Experience working with influencers, creators or strategic partnerships.
• Excellent writing and adaptable tone for different platforms.
• Creative mindset with ability to manage multiple projects and deadlines.

Responsibilities

• Own the social strategy: develop and lead an organic social media strategy to grow awareness, engagement and audience across platforms.
• Define and maintain a recognizable, authentic voice across every social channel.
• Create platform-specific approaches for each major channel.
• Lead planning and development of social-first campaigns and timely content.
• Build a community through engagement and conversations, not just follower counts.
• Monitor trends, platform changes, and emerging technologies and translate insights into ideas.
• Identify and build relationships with creators and brand advocates; develop influencer campaigns.
• Collaborate with agencies and internal teams to brainstorm and production content.
• Coordinate on-site shoots and behind-the-scenes content.
• Manage the content calendar and stay ahead of spontaneous opportunities.
• Track performance, analyze data, and translate into actionable recommendations.
• Protect the conversation by monitoring channels and providing timely responses.
• Mentor a Social Media Coordinator and foster a culture of idea sharing.

Skills

Strategic thinking

Content creation

Social media analytics

Influencer partnerships

Writing

Project management

Platform diversity

Education

Bachelor’s degree in Marketing/Communications/PR/Journaling (related field)

Tools

Sprout Social

Job description

Calqulate Metrics Ltd is seeking a Social Media Manager to own and elevate the brand’s social presence in an in-office role in Washington County, PA. You will craft strategy, maintain an authentic voice, and develop platform-specific approaches across LinkedIn, Instagram, Facebook, TikTok, and YouTube while collaborating with creators and partners on engaging campaigns.

You’ll lead content planning, coordinate shoots, manage a dynamic calendar, and analyze performance data to inform storytelling