In-Office Social Media Lead & Content Strategist

Talent With Heart; Washington (Washington County); On-site; USD 60,000 - 90,000; Full time

Job summary

Talent With Heart is seeking a Social Media Manager to own the brand’s social presence from Washington County, PA. This role focuses on strategy, storytelling, and content creation across LinkedIn, Instagram, Facebook, TikTok, and YouTube to engage audiences and grow awareness.

You’ll lead content campaigns, collaborate with partners and influencers, and build a community—moving beyond simple follower counts to meaningful engagement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or a related field.
• 5+ years of professional social media experience, ideally managing multiple channels for an established organization or agency.
• Strong knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube and emerging platforms.
• Experience with social media management, publishing and analytics tools such as Sprout Social or similar platforms.
• Strong understanding of social analytics, algorithms, audience development and performance optimization.

Responsibilities

• Own the social strategy and develop an organic social media strategy designed to grow awareness, engagement and audience across multiple platforms.
• Bring the brand to life by defining and maintaining a recognizable, authentic and engaging voice across every social channel.
• Think differently for every platform by creating platform-specific approaches for LinkedIn, Instagram, Facebook, TikTok, YouTube and upcoming platforms.
• Lead the planning and development of social-first campaigns, timely content, creative storytelling and engaging posts.
• Build a community by developing strategies that encourage conversation, engagement, sharing and long-term growth.
• Stay ahead of what’s next by tracking trends, platform changes, emerging technologies and evolving audience behaviors.
• Make influencers part of the story by identifying and building relationships with creators and brand advocates.
• Collaborate with creative partners to brainstorm concepts and coordinate content production.
• Get involved in content shoots and on-site shoots for behind-the-scenes content.
• Run the content calendar and keep activity organized.
• Know what’s working by analyzing performance and turning data into recommendations.
• Protect the conversation by monitoring channels and handling timely responses.
• Help develop the team by providing leadership and mentorship to a Social Media Coordinator.

Skills

Strategy

Content creation

Trend spotting

Social media planning

Analytics interpretation

Writing

Team leadership

Education

Bachelor's degree in Marketing/Communications/PR/Journaling or related field

Tools

Sprout Social

Job description

Talent With Heart is seeking a Social Media Manager to own the brand’s social presence from Washington County, PA. This role focuses on strategy, storytelling, and content creation across LinkedIn, Instagram, Facebook, TikTok, and YouTube to engage audiences and grow awareness.

You’ll lead content campaigns, collaborate with partners and influencers, and build a community—moving beyond simple follower counts to meaningful engagement.