Senior Social Media Strategist & Storyteller

Essenti Talent; Washington (Washington County); Presencial; USD 60.000 - 90.000; Jornada completa

Descripción de la vacante

Essenti Talent is seeking a Social Media Manager in an in-office role in Washington County, PA to own and evolve our social presence. You’ll shape voice, storytelling and campaigns across LinkedIn, Instagram, TikTok, Facebook and YouTube while coordinating shoots and partnerships.

You’ll combine strategy with creative execution—leading campaigns, tracking performance and mentoring a Social Media Coordinator. This is a hands-on, fast-moving opportunity for a seasoned social media professional.

Formación

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or related field.
• 5+ years of professional social media experience managing multiple channels.
• Strong knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube.
• Experience with social media management, publishing and analytics tools such as Sprout Social.
• Strong understanding of social analytics, algorithms, audience development and performance optimization.
• Experience working with influencers, creators or strategic social partnerships.
• Excellent writing skills with adaptable tone for each platform.
• Creative mindset with ability to manage multiple projects and deadlines.
• Attention to detail without losing the bigger creative picture.
• Confidence to Bring new ideas and curiosity to experiment

Responsabilidades

• Own the social strategy and lead an organic social media plan to grow awareness, engagement and audience across platforms.
• Define and maintain an authentic, engaging voice across every social channel.
• Create platform-specific approaches for LinkedIn, Instagram, Facebook, TikTok, YouTube and emerging platforms.
• Lead planning and development of social-first campaigns and engaging posts.
• Develop strategies to cultivate conversation, engagement and long-term audience growth.
• Monitor trends, platform changes and emerging technologies, turning insights into ideas.
• Identify and build relationships with creators and brand advocates for partnerships.
• Collaborate with outside agencies, vendors and internal teams to execute concepts.
• Plan and coordinate on-site shoots and identify behind-the-scenes opportunities.
• Run the content calendar to stay organized and timely.
• Track performance and turn data into content optimization recommendations.
• Protect conversations by managing communications during sensitive situations.
• Provide leadership and mentorship to a Social Media Coordinator.

Conocimientos

Social strategy

Content creation

Project management

Analytics

Influencer partnerships

Educación

Bachelor’s degree in Marketing/Communications

Herramientas

Sprout Social

Descripción del empleo

Essenti Talent is seeking a Social Media Manager in an in-office role in Washington County, PA to own and evolve our social presence. You’ll shape voice, storytelling and campaigns across LinkedIn, Instagram, TikTok, Facebook and YouTube while coordinating shoots and partnerships.

You’ll combine strategy with creative execution—leading campaigns, tracking performance and mentoring a Social Media Coordinator. This is a hands-on, fast-moving opportunity for a seasoned social media professional.