In-Office Social Media Lead & Content Architect

Red Seal Recruiting; Washington (Washington County); On-site; USD 70,000 - 95,000; Full time

Job summary

Red Seal Recruiting is seeking a Social Media Manager to own strategy, storytelling, and engagement across LinkedIn, Instagram, Facebook, TikTok, and YouTube. This in-office role in Washington County, PA offers the freedom to bring fresh ideas to the table and collaborate on creative campaigns.

You will lead campaigns, coordinate shoots, work with influencers and partners, and help grow awareness and audience while shaping the brand voice across channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or a related field.
• 5+ years of professional social media experience, ideally managing multiple channels for an established organization or agency.
• Experience with social media management, publishing and analytics tools such as Sprout Social or similar platforms.

Responsibilities

• Own the social strategy. Develop and lead an organic social media strategy designed to grow awareness, engagement and audience across multiple platforms.
• Bring the brand to life. Define and maintain a recognizable voice across every social channel.
• Think differently for every platform. Create platform-specific approaches for LinkedIn, Instagram, Facebook, TikTok, YouTube and more.
• Create content people actually want to see. Lead planning and development of social-first campaigns and engaging posts.
• Build a community — not just a follower count. Develop strategies that encourage conversation and long-term growth.
• Stay ahead of what’s next. Track trends, platform changes and evolving audience behavior to turn insights into ideas.
• Make influencers part of the story. Identify and build relationships with creators and negotiate partnerships.
• Collaborate with creative partners. Work with agencies and internal teams to bring ideas to life.
• Get involved in content shoots. Plan on-site shoots and behind-the-scenes content opportunities.
• Run the content calendar. Keep activity organized and timely.
• Know what’s working. Analyze engagement data and make data-driven recommendations.
• Protect the conversation. Monitor channels and respond thoughtfully when needed.
• Help develop the team. Provide leadership and mentorship to a Social Media Coordinator.

Skills

Strategy

Content creation

Social media management

Copywriting

Analytics

Leadership

Influencer partnerships

Education

Bachelor's degree in Marketing/Communications

Tools

Sprout Social

Job description

Red Seal Recruiting is seeking a Social Media Manager to own strategy, storytelling, and engagement across LinkedIn, Instagram, Facebook, TikTok, and YouTube. This in-office role in Washington County, PA offers the freedom to bring fresh ideas to the table and collaborate on creative campaigns.

You will lead campaigns, coordinate shoots, work with influencers and partners, and help grow awareness and audience while shaping the brand voice across channels.