In-Office Social Media Leader: Strategy & Growth

Rare Bird Recruiting, LLC; Washington (Washington County); On-site; USD 70,000 - 90,000; Full time

Job summary

Rare Bird Recruiting is seeking a Social Media Manager in Washington County, PA to own the brand's organic social strategy across LinkedIn, Instagram, Facebook, TikTok, and YouTube. You’ll craft engaging content, guide storyteller voice, coordinate shoots and influencer partnerships, and drive audience growth with data-driven insights.

The role blends creative concepting with strategic execution, collaborating with internal teams and external partners to deliver standout campaigns and measurable

Qualifications

• Bachelor’s degree in Marketing, Communications, PR, Journalism or related field.
• 5+ years of professional social media experience.
• Strong knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube.
• Experience with social media management, publishing and analytics tools (e.g., Sprout Social).
• Understanding of social analytics, audience development and performance optimization.
• Experience working with influencers or strategic social partnerships.
• Excellent writing and adaptable tone per platform.
• Creative mindset with strong organization and deadline management.

Responsibilities

• Own the social strategy and lead an organic social program.
• Define and maintain an authentic, engaging voice across channels.
• Create platform-specific approaches for major networks.
• Lead planning and development of social-first campaigns.
• Build a community and drive long-term audience growth.
• Track performance and turn data into content recommendations.
• Identify influencers and manage partnerships.
• Collaborate with agencies and internal teams on campaigns.
• Plan and coordinate on-site shoots for content.
• Maintain the content calendar and adapt to timely opportunities.
• Monitor conversations and respond thoughtfully when needed.
• Provide leadership and mentorship to a Social Media Coordinator.

Skills

Social strategy

Content creation

Storytelling

Analytics

Influencer partnerships

Writing

Project management

Platform knowledge

Education

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or related field

Tools

Sprout Social

Job description

Rare Bird Recruiting is seeking a Social Media Manager in Washington County, PA to own the brand's organic social strategy across LinkedIn, Instagram, Facebook, TikTok, and YouTube. You’ll craft engaging content, guide storyteller voice, coordinate shoots and influencer partnerships, and drive audience growth with data-driven insights.

The role blends creative concepting with strategic execution, collaborating with internal teams and external partners to deliver standout campaigns and measurable