Social Media Strategist — Higher Ed Storyteller

University of Dubuque; Dubuque (IA); On-site; USD 45,000 - 65,000; Full time

Job summary

The University of Dubuque is seeking a Social Media Specialist to develop and execute engaging social media strategies that showcase the university to prospective students, alumni, and stakeholders.

The role involves creating multimedia content, coordinating with campus constituents, maintaining a robust social media calendar, and analyzing analytics to optimize campaigns. A Bachelor’s degree is required, with a graduate degree preferred, and flexibility for events.

Qualifications

• Bachelor's degree required; graduate degree preferred.
• 1+ years of social media experience; 2+ years in related fields preferred.
• Familiarity with a University environment preferred.
• Proficient with Adobe Creative Suite and social media management software.
• Flexibility to work evenings and weekends for events.

Responsibilities

• Develop and execute engaging social media strategies to increase visibility.
• Create and manage multimedia content across platforms.
• Collaborate with campus constituents to generate authentic content.
• Maintain the social media calendar and coordinate campaigns.
• Monitor analytics and engagement to inform future strategies.
• Support campaigns with strong storytelling through photography and videography.
• Respond to inquiries and monitor social media traffic as needed.

Skills

Social media strategy

Communication

Multi-tasking

Collaboration

Education

Bachelor's degree

Graduate degree

Tools

Adobe Creative Suite

Social media management software

Job description

The University of Dubuque is seeking a Social Media Specialist to develop and execute engaging social media strategies that showcase the university to prospective students, alumni, and stakeholders.

The role involves creating multimedia content, coordinating with campus constituents, maintaining a robust social media calendar, and analyzing analytics to optimize campaigns. A Bachelor’s degree is required, with a graduate degree preferred, and flexibility for events.