Social Media Strategist – Higher Education (Christian)

Christian Career; Shawnee (OK); On-site; USD 42,000 - 60,000; Full time

Job summary

Oklahoma Baptist University is seeking a Social Media Specialist to manage and grow the university’s official social media presence across platforms. The role involves creating, curating, and scheduling content that reflects the university’s mission, values, and storytelling while monitoring performance metrics and engagement trends.

The position collaborates with the Director of Creative Studio and MarCom team to align campaigns with institutional goals, supports live coverage for campus

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Public Relations, or related field.
• 1–3 years of professional social media management experience.
• Strong writing and editing skills for social content.
• Experience with social media management tools.
• Proficiency in basic graphic design and photo/video editing apps.

Responsibilities

• Develop and implement content calendars for major social media platforms.
• Create posts, graphics, reels, stories to engage audiences.
• Write captions aligned with brand voice.
• Monitor activity and respond to comments in a timely manner.
• Track engagement metrics and report to leadership.
• Collaborate with videographers, designers, and writers on campaigns.
• Support live social media coverage for campus events.
• Coordinate with admissions for recruitment content.
• Collaborate with alumni and athletics on joint posts.
• Ensure brand consistency across platforms.

Skills

Content creation

Editing/writing

Social media tools

Graphic design basics

Photo/video editing

Mobile content creation

Time management

Education

Bachelor’s degree in Marketing/Communications/Digital Media

Tools

Adobe Creative Cloud

Microsoft 365

Meta Business Suite

YouTube Studio

Social media management platforms

DAM systems

DSLR/mirrorless cameras

Job description

Oklahoma Baptist University is seeking a Social Media Specialist to manage and grow the university’s official social media presence across platforms. The role involves creating, curating, and scheduling content that reflects the university’s mission, values, and storytelling while monitoring performance metrics and engagement trends.

The position collaborates with the Director of Creative Studio and MarCom team to align campaigns with institutional goals, supports live coverage for campus