Strategic Social Media Lead & Campus Storyteller

Mcmurry-University; Abilene (TX); On-site; USD 50,000 - 65,000; Full time

Job summary

McMurry University seeks a Digital Media Specialist to lead social media strategy and digital storytelling. You will drive platform-specific content, collaborate across the StratCom team, and align messaging with institutional priorities.

Reporting to the Director of Integrated Communications, you will expand audience reach, support enrollment goals, and provide regular analytics-driven insights to campus partners.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 1-3 years of professional experience in social media or digital content creation.
• Demonstrated experience managing social media platforms and executing campaigns.
• Strong writing, editing, and visual storytelling skills.
• Familiarity with social media management and analytics tools.

Responsibilities

• Lead development and execution of a comprehensive social media strategy.
• Manage McMurry’s primary social channels, ensuring consistent voice and identity.
• Plan and maintain an annual and ongoing social content calendar.
• Create engaging content including photos and videos for platforms.
• Collaborate with campus partners to develop stories on student life and academics.
• Monitor performance and provide regular insights to stakeholders.

Skills

Social media strategy

Content creation

Data analysis

Collaboration

Brand stewardship

Storytelling

Editorial judgment

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Social media management tools

Analytics tools

Job description

McMurry University seeks a Digital Media Specialist to lead social media strategy and digital storytelling. You will drive platform-specific content, collaborate across the StratCom team, and align messaging with institutional priorities.

Reporting to the Director of Integrated Communications, you will expand audience reach, support enrollment goals, and provide regular analytics-driven insights to campus partners.