Strategic Social Media Lead – Higher Ed Brand

University of Denver; Denver (CO); Hybrid; USD 68,000 - 83,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Retirement plan

Paid time off

Tuition benefits

ECO pass

Job summary

University of Denver is seeking a Manager, Social Media to lead the university’s brand social channels with strategic direction and hands-on execution. Reporting to the Director of Brand Marketing, this role sets editorial standards and performance goals for the university’s centralized channels while ensuring cohesive brand voice across DU’s social footprint.

The role acts as the primary consultant on social media strategy for executive communications and units campus-wide, providing guidance,

Qualifications

• Bachelor’s degree and 3+ years managing social media content creation for a brand, incl. 2 years supervising staff or contractors.
• Experience managing branded content and audience engagement on major platforms (Twitter/X, LinkedIn, YouTube, Facebook, Instagram, TikTok, Bluesky).
• Ability to translate data into strategic recommendations and manage multiple projects concurrently.

Responsibilities

• Set strategic vision and editorial direction for branded social channels.
• Direct paid social campaigns and optimize reach and budget allocations.
• Oversee content publishing calendars and cross-channel coordination.
• Lead cross-functional collaboration for video and graphic content strategy (YouTube, Reels).

Skills

Social media strategy

Paid social campaigns

Content management

Analytics & reporting

Team leadership

Brand voice alignment

Written communication

Education

Bachelor’s degree in public relations, marketing, communications, or a related field

Tools

Sprout Social

Job description

University of Denver is seeking a Manager, Social Media to lead the university’s brand social channels with strategic direction and hands-on execution. Reporting to the Director of Brand Marketing, this role sets editorial standards and performance goals for the university’s centralized channels while ensuring cohesive brand voice across DU’s social footprint.

The role acts as the primary consultant on social media strategy for executive communications and units campus-wide, providing guidance,