Social Media Specialist

University of Dubuque; Dubuque (IA); On-site; USD 45,000 - 65,000; Full time

Job summary

The University of Dubuque is seeking a Social Media Specialist to develop and execute engaging social media strategies that showcase the university to prospective students, alumni, and stakeholders.

The role involves creating multimedia content, coordinating with campus constituents, maintaining a robust social media calendar, and analyzing analytics to optimize campaigns. A Bachelor’s degree is required, with a graduate degree preferred, and flexibility for events.

Qualifications

• Bachelor's degree required; graduate degree preferred.
• 1+ years of social media experience; 2+ years in related fields preferred.
• Familiarity with a University environment preferred.
• Proficient with Adobe Creative Suite and social media management software.
• Flexibility to work evenings and weekends for events.

Responsibilities

• Develop and execute engaging social media strategies to increase visibility.
• Create and manage multimedia content across platforms.
• Collaborate with campus constituents to generate authentic content.
• Maintain the social media calendar and coordinate campaigns.
• Monitor analytics and engagement to inform future strategies.
• Support campaigns with strong storytelling through photography and videography.
• Respond to inquiries and monitor social media traffic as needed.

Skills

Social media strategy

Communication

Multi-tasking

Collaboration

Education

Bachelor's degree

Graduate degree

Tools

Adobe Creative Suite

Social media management software

Job description

The University of Dubuque is a growing faith-based University thatis seeking a Social Media Specialist . The University ofDubuque offers a competitive wage and an excellent benefits packageincluding tuition remission, paid holidays, vacation and sick time,and a retirement match.

Position Summary

The Social Media Specialist develops and executes engaging socialmedia strategies that enhance the University of Dubuque'svisibility and authentically showcase the University to prospectivestudents, current students, alumni, and stakeholders. This positioncreates and manages multimedia content, collaborates with campusconstituents, maintains the social media calendar, monitorsanalytics and engagement, and supports campaigns across current andemerging platforms. The ideal candidate is a creative,collaborative communicator with strong digital content skills andthe ability to manage multiple priorities in support of theUniversity's mission.

Primary Responsibilities

• Develop and execute a comprehensive and creative social mediastrategy that enhances UD's visibility and showcases the University to prospective students and stakeholders
• Reach out and collaborate with key campus constituents to establish and drive user-generated content to authentically amplify UD's online voice
• Collaborate with the Office of University Relations' team to ensure social media strategies align with other marketing and communication efforts and department initiatives
• Manage a robust social media calendar of consistent social media features along with campaign initiatives that utilize current as well as emerging social media platforms and tactics to support strategies and initiatives
• Follow and evaluate engagement metrics across all platforms to assess the effectiveness of content types and campaigns to help inform future strategies
• Proficient in photography and videography to create content that reflects authentic storytelling
• Help to monitor social media communication traffic and responding to timely requests and inquiries
• Perform other duties as assigned in support of the University'sMission, especially during peak activity times for campus events

Position Skills and Abilities

• Proficient and knowledgeable in all areas of social mediastrategies, development, and implementation - especially in a higher education setting
• Identify key contributors and working with a wide variety of constituents in building and maintaining that communication network
• Ability to establish and maintain short-term and long-term strategies
• Ability to monitor and assess social media analytics
• Proficient with digital devices to help with content creation
• Ability to communicate messages, ideas, and information effectively
• Superior judgement and interpersonal skills in working seamlessly and effectively with the campus community in partnership with vendors and campus departments

Requirements

• Bachelor's degree Required, Graduate degree Preferred
• 1+ years of social media experience and 2+ years in related fields is preferred
• Familiarity with a University environment is preferred
• Ability to work creatively and multi-task
• Proficient with related software such as Adobe Creative Suite, and other relevant social media management software to support content calendar planning, and engagement strategies
• Flexibility with schedule is important to attend some evening and weekend events

Affirmative Action/Equal Employment Opportunity Employer.

For more information regarding the Jeanne Clery Act, please go to https://www.dbq.edu/SafetySecurity/JeanneCleryAct/.