Higher Ed Social Media Storyteller & Strategist

Western New Mexico University; Silver City (NM); On-site; USD 41,000 - 50,000; Full time

Job summary

Western New Mexico University is seeking a Social Media Specialist to develop, implement and manage social media strategies that elevate the university's brand and engage diverse audiences. You will craft content, coordinate with departments, and drive awareness of programs, people and achievements across multiple platforms.

The role requires creativity, storytelling, and the ability to analyze performance data to inform improvements while ensuring compliance with university policies and

Qualifications

• Bachelor’s degree or equivalent with 2+ years in social media.
• Hands-on content development including copywriting and video editing.
• Experience with social media management systems (SMMS) such as Later or Hootsuite.
• Photography skills and knowledge of basic lighting and studio use preferred.

Responsibilities

• Develop and execute social media strategies aligned with university branding.
• Maintain calendar and schedule content across platforms.
• Manage official university social media accounts (Facebook, X, Instagram, LinkedIn, TikTok, YouTube).
• Create engaging content with graphics, videos and posts to maximize engagement.
• Monitor trends and best practices to keep WNMU at the forefront of digital engagement.
• Respond to comments and messages in a timely, professional manner.

Skills

Content development

Copy writing

Video editing (in-app)

Motion graphics

Photography

Communication

Collaboration

Education

Bachelor's degree or equivalent

Tools

Lightroom

Photoshop

Later

Hootsuite

Meta Business Suite

Job description

Western New Mexico University is seeking a Social Media Specialist to develop, implement and manage social media strategies that elevate the university's brand and engage diverse audiences. You will craft content, coordinate with departments, and drive awareness of programs, people and achievements across multiple platforms.

The role requires creativity, storytelling, and the ability to analyze performance data to inform improvements while ensuring compliance with university policies and