Digital Content & Social Media Strategist

University of Georgia; Athens (GA); On-site; USD 45,000 - 65,000; Full time

Job summary

The University of Georgia seeks a Digital Content and Communications Specialist for the College of Environment + Design. This full-time role translates storytelling and brand strategy into engaging digital experiences across social channels and the website.

Reporting to the Director of Marketing and Communications, the specialist manages content calendars, creates copy, coordinates multimedia assets, and uses analytics to improve reach and engagement among students, faculty, alumni and partners.

Qualifications

• Strong reporting and interviewing skills to translate academic work into engaging stories.
• Excellent writing, copy editing and proofreading for web, social, email and more.
• Experience managing social media content calendars for a brand or organization.
• Organized, able to manage multiple projects and meet deadlines.

Responsibilities

• Social media strategy, management of official channels, and editorial calendar upkeep.
• Develop digital-first stories; interview faculty, students, alumni and partners.
• Maintain priority pages for accuracy, usability, accessibility and brand consistency.
• Publish content and coordinate updates with owners; apply SEO best practices.
• Track analytics, produce monthly insights, and optimize timing and targeting.

Skills

Storytelling

Interviews

Editing & proofreading

Social media management

Analytics & reporting

Education

High school diploma or equivalent

Tools

WordPress

Adobe Creative Cloud

SEO tools

Job description

The University of Georgia seeks a Digital Content and Communications Specialist for the College of Environment + Design. This full-time role translates storytelling and brand strategy into engaging digital experiences across social channels and the website.

Reporting to the Director of Marketing and Communications, the specialist manages content calendars, creates copy, coordinates multimedia assets, and uses analytics to improve reach and engagement among students, faculty, alumni and partners.