Higher-Ed Social Media Coordinator

Duke Clinical Research Institute; Durham (NC); On-site; USD 40,000 - 70,000; Full time

Job summary

Duke University is seeking a Social Media Coordinator to manage DukeU social channels, draft engaging posts, and adapt university stories for multiple platforms. The role collaborates with communications teams across Duke to ensure consistent branding and accessible content.

The coordinator will support content planning, publishing, engagement monitoring, and performance analysis while contributing to cross-campus campaigns and innovative storytelling in higher education.

Qualifications

• Bachelor's degree in a related field.
• Experience in advertising, marketing, media, promotions or public relations for 1 year is preferred.
• Equivalents acceptable with relevant education and experience.

Responsibilities

• Assist with day-to-day management and publishing across @DukeU channels.
• Draft copy and adapt stories, videos, and announcements into platform posts.
• Format, tag, resize, and schedule content using management tools.
• Ensure posts follow platform best practices and Duke voice.
• Help develop multimedia content with design teams for posts.
• Ensure accessibility standards with alt text and ADA/WCAG compliance.
• Support social campaigns tied to university initiatives.
• Maintain the content calendar with editorial plans.
• Monitor engagement and respond to comments when appropriate.
• Track post performance and compile basic reports.

Skills

Social platforms familiarity

Analytics tools

Writing & editing

Visual content creation

Organization & coordination

Cross-team collaboration

Higher education communications

Education

Bachelor's degree in communications/marketing/journalism/digital media

Tools

Social media management tools

Analytics platforms

Job description

Duke University is seeking a Social Media Coordinator to manage DukeU social channels, draft engaging posts, and adapt university stories for multiple platforms. The role collaborates with communications teams across Duke to ensure consistent branding and accessible content.

The coordinator will support content planning, publishing, engagement monitoring, and performance analysis while contributing to cross-campus campaigns and innovative storytelling in higher education.