Social Media Lead: Crypto & Trading Communities

Kraken; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Job summary

Kraken is seeking a chronically online Social Media Lead to drive Kraken Pro social channels. The role demands sharp content creation skills, an analytical mindset, and a self-starter attitude, with a focus on platform-native content and community engagement.

You will translate product updates into clear narratives and manage an always-on calendar. You thrive under pressure, move fast, and think long-term, shaping content across X, Telegram, and beyond while ensuring brand consistency and

Qualifications

• 3+ years in social or content, ideally fintech, crypto, or trading. Exceptional portfolios beat exceptional résumés here.
• Speed under pressure. Markets don't wait for approval cycles and neither do you.
• High AI competency. Enabling you to multiply your impact and keep up with demand.
• Range as a maker. Copy, memes, short-form video, charts, threads. You don't need a design queue to get a post out.
• Taste. Knowing when not to post is as valuable as knowing when to.
• Comfortable handling high-paced social channels
• Strong writing, editing, and communication skills.
• Creative and detail-oriented, with the ability to produce visually appealing content - whether it be briefing the design team, using Figma or being scrappy on CapCut

Responsibilities

• Craft scroll-stopping, platform-native content for X, Telegram, and beyond to maximize impact and reach for Kraken Pro.
• Win the moment. Spot trends and reactive moments across CT/FinTwit and broader social, then rapidly craft timely, on-brand content.
• Be the heartbeat of the community. Actively engage with the Kraken Pro audience. Reply, quote, poll, meme, and foster meaningful conversation.
• Run an always-on calendar. Build and maintain a content calendar: create posts, route for approvals, schedule, publish, and monitor performance.
• Integrate key updates. Translate product and ecosystem news into clear, compelling narratives.
• Measure what matters. Track growth and performance and iterate based on insights and experiments.
• Ship responsibly. Partner with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms.

Skills

Social media management

Content creation

Copywriting

Editing

Analytics / data-driven

Community engagement

Brand storytelling

AI tools

Tools

Figma

CapCut

Job description

Kraken is seeking a chronically online Social Media Lead to drive Kraken Pro social channels. The role demands sharp content creation skills, an analytical mindset, and a self-starter attitude, with a focus on platform-native content and community engagement.

You will translate product updates into clear narratives and manage an always-on calendar. You thrive under pressure, move fast, and think long-term, shaping content across X, Telegram, and beyond while ensuring brand consistency and