Social Media Analytics Lead: Insights, ROI & Strategy

H2o wineWater 0.0% Alc.; San Francisco (CA); On-site; USD 130,000 - 160,000; Full time

Job summary

H2oBubbles in San Francisco, CA seeks a Social Media Insights & Analytics Manager to define and measure the impact of digital and social campaigns for our Retail Division, with goals to boost engagement, reach, and share of voice. You will translate data into actionable recommendations, build dashboards, monitor KPIs, and collaborate with agencies to optimize media efficiencies and influencer programs.

Ideal candidates have 6–8 years of analytics experience in a large company, strong

Qualifications

• Bachelor's in Marketing, Social Research or related field; 6–8 years in a large corporation.
• Ability to translate customer insights into actionable business results; love data.
• Strong knowledge of social platforms, measurement tools, and native metrics.

Responsibilities

• Define social media KPIs, monitor performance, and assess results.
• Develop dashboards and summarize learnings for stakeholders.
• Track ROI metrics and support influencer marketing from a data perspective.
• Coordinate with third-party agencies to optimize media efficiency.

Skills

Social media analytics

KPI definition & tracking

Dashboard creation

ROI measurement

Influencer marketing data

Social listening

Excel

PowerPoint

Cross-functional collaboration

Education

Bachelor's in Marketing or related field

Tools

Sprinklr

Percolate

Crimson Hexagon

Job description

H2oBubbles in San Francisco, CA seeks a Social Media Insights & Analytics Manager to define and measure the impact of digital and social campaigns for our Retail Division, with goals to boost engagement, reach, and share of voice. You will translate data into actionable recommendations, build dashboards, monitor KPIs, and collaborate with agencies to optimize media efficiencies and influencer programs.

Ideal candidates have 6–8 years of analytics experience in a large company, strong