Senior Analytics Manager — Social & Earned Media Strategy

Interpublic; United States; Hybrid; USD 110,000 - 150,000; Full time

Job summary

Golin Ketchum, Dallas Analytics, seeks a Senior Manager to lead insights and analytics. This role focuses on connecting observations from social platforms to strategic recommendations for clients, with emphasis on data storytelling and clear communication.

The role requires 5–8 years in digital analytics or market research, preferably in an agency setting, and strong Excel/Pivot Table skills. Hybrid office schedule aligns with Omnicom policy.

Qualifications

• Bachelor’s degree required; 5–8 years in digital analytics or market research preferred
• Agency experience preferred
• Strong Excel and Pivot Table skills; comfort with data visualization tools
• Ability to translate data into strategic recommendations and client-ready presentations

Responsibilities

• Lead insights and analytics team to deliver client work on time and on budget
• Provide strategic recommendations for developing and improving social media and earned media campaigns
• Use web and social analytics to measure campaign success and optimize efforts
• Analyze media coverage for trends and patterns to inform actions using Excel
• Present findings to clients and collaborate with junior and senior team members

Skills

Data analytics

Social listening

Data storytelling

Communication

Critical thinking

Prioritization

Adaptability

Eager to learn

Education

Bachelor's degree

Tools

Excel

Pivot Tables

Data visualization tools

Job description

Golin Ketchum, Dallas Analytics, seeks a Senior Manager to lead insights and analytics. This role focuses on connecting observations from social platforms to strategic recommendations for clients, with emphasis on data storytelling and clear communication.

The role requires 5–8 years in digital analytics or market research, preferably in an agency setting, and strong Excel/Pivot Table skills. Hybrid office schedule aligns with Omnicom policy.