Social Insights & Data Strategy Lead

OLIVER | The Brandtech Group; New York (NY); On-site; USD 102,000 - 114,000; Full time

Job summary

OLIVER | The Brandtech Group in New York is seeking a Social Data & Insights Manager to own the social listening function. You will extract, structure, and synthesize performance data to provide evidence-based views for creative, strategy, and account teams.

This role sits at the intersection of data, strategy, and creative, requiring expertise in listening query logic, weighted metrics in Excel, and presenting findings to senior stakeholders.

Qualifications

• Experience with social listening platforms and data analysis.

Responsibilities

• Build and maintain social listening queries across platforms to track brand health, sentiment, and trends.
• Analyse organic and paid social metrics to assess content and campaign performance across major platforms.
• Craft clear, insight-led narratives from performance data informing creative decisions and strategic recommendations.
• Develop weighted social metric frameworks using Excel and AI tools to surface meaningful signals.
• Synthesize data from multiple platforms into structured, accessible reports for internal teams and clients.
• Partner with creative, strategy, and account teams to integrate insights into campaign planning.
• Monitor competitive and cultural landscape to identify emerging audience behaviours and platform trends.
• Contribute to evolution of data tools, reporting infrastructure, and measurement standards.

Skills

Social listening

Analytical thinking

Data storytelling

Excel modeling

Communication

Presentations

AI literacy

Team collaboration

Tools

Talkwalker

Brandwatch

Sprout Social

Sprinklr

Excel

Microsoft AI tools

Job description

OLIVER | The Brandtech Group in New York is seeking a Social Data & Insights Manager to own the social listening function. You will extract, structure, and synthesize performance data to provide evidence-based views for creative, strategy, and account teams.

This role sits at the intersection of data, strategy, and creative, requiring expertise in listening query logic, weighted metrics in Excel, and presenting findings to senior stakeholders.