Social Media Analytics Specialist

Catalyse ?; New York (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

Catalyse is seeking a skilled Social Media Analyst to transform platform data into actionable insights that drive social strategy, content optimization, and campaign planning. You will collaborate with marketing, content, and analytics teams to turn metrics into recommendations that improve engagement and reach.

This role emphasizes rigorous measurement, dashboards, and clear reporting to stakeholders, with opportunities to influence creative decisions and help grow our brand presence across

Qualifications

• 3+ years of experience as a Social Media Analyst or in a similar role with a focus on social media data and performance.
• Proficiency in social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics, or native platform insights).
• Strong analytical skills with experience in data collection, analysis, and interpretation.

Responsibilities

• Collect, analyze, and interpret social media metrics across platforms to provide insights that support marketing goals.
• Collaborate with cross-functional teams to align data-driven insights with content strategy.
• Track and report on campaign performance, audience demographics, engagement trends, and growth metrics.
• Develop visually clear and compelling reports and dashboards to showcase social media performance to stakeholders.
• Monitor social media trends and competitor activities to identify opportunities for improving reach and engagement.
• Identify and address any gaps or inefficiencies in data collection to ensure the accuracy of insights.

Skills

Social media analytics

Data analysis

Cross-functional collaboration

Tools

Sprout Social

Hootsuite

Google Analytics

Job description

Catalyse is seeking a skilled Social Media Analyst to transform platform data into actionable insights that drive social strategy, content optimization, and campaign planning. You will collaborate with marketing, content, and analytics teams to turn metrics into recommendations that improve engagement and reach.

This role emphasizes rigorous measurement, dashboards, and clear reporting to stakeholders, with opportunities to influence creative decisions and help grow our brand presence across