Social Media Insights & Analytics Manager (open)

H2o wineWater 0.0% Alc.; San Francisco (CA); On-site; USD 130,000 - 160,000; Full time

Job summary

H2oBubbles in San Francisco, CA seeks a Social Media Insights & Analytics Manager to define and measure the impact of digital and social campaigns for our Retail Division, with goals to boost engagement, reach, and share of voice. You will translate data into actionable recommendations, build dashboards, monitor KPIs, and collaborate with agencies to optimize media efficiencies and influencer programs.

Ideal candidates have 6–8 years of analytics experience in a large company, strong

Qualifications

• Bachelor's in Marketing, Social Research or related field; 6–8 years in a large corporation.
• Ability to translate customer insights into actionable business results; love data.
• Strong knowledge of social platforms, measurement tools, and native metrics.

Responsibilities

• Define social media KPIs, monitor performance, and assess results.
• Develop dashboards and summarize learnings for stakeholders.
• Track ROI metrics and support influencer marketing from a data perspective.
• Coordinate with third-party agencies to optimize media efficiency.

Skills

Social media analytics

KPI definition & tracking

Dashboard creation

ROI measurement

Influencer marketing data

Social listening

Excel

PowerPoint

Cross-functional collaboration

Education

Bachelor's in Marketing or related field

Tools

Sprinklr

Percolate

Crimson Hexagon

Job description

Social Media Insights & Analytics Manager

San Francisco, CA

We are seeking a Social Media Insights and Analytics Manager specializing in digital and social media analytics for the Retail Division. In this role, you will be responsible for defining and measuring the effectiveness of digital and social media content and campaigns with the goal of increasing engagement, frequency, reach, share of voice, etc. for our Non-Alcohol sector. To be successful in this role, you will need to have a passion for data and be able to translate metrics into actionable recommendations. You have a keen appreciation for the latest social media trends and tools and can juggle multiple projects in a fast‑paced, collaborative environment.

Responsibilities

• Manage multiple monitoring profiles across measurement tools
• Help define social media KPIs, monitor performance, and assess results
• Develop competitive benchmarks and track across platforms Summarize key learning and highlights for various audiences across the organization
• Create dashboards based on audience and business needs
• Track ROI metrics as they correlate to social selling
• Work with third party agencies to assess and analyze media efficiencies throughout the life span of digital campaigns
• Help evaluate influencer marketing performance and contribute to influencer strategy from a data perspective Be the expert point person for social tools (manage publishing platform, listening tool, etc.)

Job Requirements

• Bachelors in Marketing, Social Research or associated field from a top tier school and 6-8 years of related experience at a large corporation
• Qualitative research skills, including the ability to translate and interpret customer insights and data into actionable business results; you must love numbers!
• Solid knowledge of social media platforms, measurement tools, and is a personal user
• Skilled at using Microsoft Excel and PowerPoint for reporting purposes
• Ability to summarize data, communicate trends, and make recommendations
• Experience with Facebook, Twitter and Instagram native metrics, Sprinklr/Percolate, and listening tools, such as Crimson Hexagon
• Hands‑on expertise with setting up social listening parameters and monitors
• Experience measuring ROI based marketing and social bots performance a plus!

No Agencies Please.

Apply at: [e-mail]