Data-Driven Social Media Analytics & Insights Strategist

D.R. Horton; Arlington (TX); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Employee Stock Purchase Plan

Flex Spending Accounts

Life & Disability Insurance

Paid time off

Job summary

D.R. Horton, Inc. is seeking a Social Media Analytics & Insights Strategist to analyze paid, organic, and influencer activity and translate data into actionable business insights.

This in-office role is based in Arlington, TX, and requires a strong background in social media analytics and marketing measurement. The candidate will develop dashboards, evaluate campaigns, and collaborate with marketing, analytics, and technology teams to improve social performance and inform future testing.

Qualifications

• Bachelor’s degree or equivalent experience in marketing, communications or related field.
• 3 years in social media analytics/digital marketing analytics.
• Experience analyzing performance across major social platforms and interpreting data.
• Experience creating dashboards/reports with Excel, Power BI, Tableau, Looker Studio or similar.

Responsibilities

• Analyze paid, organic, and influencer social media performance across campaigns, platforms, audiences, and funnel stages.
• Translate social data into actionable insights and recommendations for campaigns and audience strategies.
• Develop recurring reports and dashboards showing channel health, campaign performance, budget pacing, and KPIs.
• Evaluate social media impact on leads, appointments, conversions, and sales beyond engagement metrics.
• Establish consistent KPI definitions, taxonomy, naming conventions, and reporting inputs.

Skills

Social media analytics

Marketing measurement

Education

Bachelor’s degree in Marketing, Communications, Advertising, or related field

Three years of experience in social media analytics or marketing analytics

Tools

Excel

Power BI

Tableau

Looker Studio

Google Analytics 4

Job description

D.R. Horton, Inc. is seeking a Social Media Analytics & Insights Strategist to analyze paid, organic, and influencer activity and translate data into actionable business insights.

This in-office role is based in Arlington, TX, and requires a strong background in social media analytics and marketing measurement. The candidate will develop dashboards, evaluate campaigns, and collaborate with marketing, analytics, and technology teams to improve social performance and inform future testing.