Social GTM Manager: Unified Growth Orchestrator

SharkNinja; Needham (MA); On-site; MXN 800,000 - 1,200,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

Product discounts

Job summary

SharkNinja is seeking a Social GTM Manager to orchestrate organic, influencer, paid social, affiliate, creator commerce, listening, and analytics as one growth engine. You will translate business priorities into social activation, aligning product launches, retail moments, campaigns, and media investments across channels.

You will collaborate with Social, Brand, Retail, E‑Commerce, Communications, Product, and Analytics to create planning processes, reporting frameworks, and rhythms that move

Qualifications

• 5+ years in Integrated Marketing, Social Media, Marketing Operations, GTM, or related disciplines.
• Strong understanding of social ecosystems including organic, influencer, paid social, and analytics.
• Experience linking marketing activity to product launches, retail priorities, and commercial goals.
• Excellent organizational and project management skills across multiple stakeholders.

Responsibilities

• Own and maintain the global social GTM calendar across channels.
• Build integrated launch plans connecting social activity to product launches and events.
• Coordinate creators, content, media, and commerce strategies from planning to execution.
• Partner with regional leaders to identify amplification opportunities and scale.
• Serve as liaison between Social and Brand, Media, Retail, E‑Commerce, Communications, Product, and Analytics.
• Develop scalable playbooks and operating models to improve performance and speed.
• Own reporting cadences and build dashboards to show activity and impact.

Skills

Integrated Marketing

Social Media

Marketing Operations

GTM (Go-To-Market)

Program Management

Cross-functional Collaboration

Analytics

Executive Communication

Stakeholder Management

Project Management Tools

Tools

Asana

Monday

Notion

Airtable

Smartsheet

Job description

SharkNinja is seeking a Social GTM Manager to orchestrate organic, influencer, paid social, affiliate, creator commerce, listening, and analytics as one growth engine. You will translate business priorities into social activation, aligning product launches, retail moments, campaigns, and media investments across channels.

You will collaborate with Social, Brand, Retail, E‑Commerce, Communications, Product, and Analytics to create planning processes, reporting frameworks, and rhythms that move