DTC GTM Lead for Global Launches

Ninjakitchen; Needham, Northern (MA, KY); Hybrid; USD 134,000 - 163,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Employee stock purchase program

Life insurance

AD&D

Short-term disability insurance

Long-term disability insurance

Generous PTO

Company holidays

Parental leave

Pet insurance

Pre-paid legal insurance

Backup child and eldercare days

Product discounts

Referral bonus

Job summary

SharkNinja, headquartered in Needham, MA, is seeking a GTM Manager to own end-to-end go-to-market for new product launches and campaigns. This cross-functional role connects on-site merchandising, CRM, affiliates, paid media, and social commerce into a unified launch plan.

You will coordinate global calendars, align stakeholders, ensure timely content, and drive campaigns from brief to post-launch review. The ideal candidate has 3+ years in ecommerce or GTM roles, strong analytics, and a proven

Qualifications

• 3+ years in ecommerce, digital marketing, or GTM coordination.
• Proven track record planning and executing NPD and campaigns with strong ROI/ROAS.
• Experience in DTC ecommerce and multi-channel campaigns.

Responsibilities

• Organize, drive, and improve Campaign & NPD delivery across DTC touchpoints.
• Co-own the global GTM calendar and strategy with stakeholders.
• Coordinate local channel teams to execute campaigns and align with business goals.
• Ensure timely content from marketing teams for on-site activity and channel activation.
• Liaise with merchandising to align with DTC trading strategy.
• Build relationships across teams and partners for seamless execution.
• Champion a test-and-learn culture and build a GTM playbook.

Skills

GTM management

Ecommerce

Digital marketing

ROI optimization

Cross-functional coordination

Education

Bachelor's degree

Tools

GA4

Power BI

Jira

Airtable

Job description

SharkNinja, headquartered in Needham, MA, is seeking a GTM Manager to own end-to-end go-to-market for new product launches and campaigns. This cross-functional role connects on-site merchandising, CRM, affiliates, paid media, and social commerce into a unified launch plan.

You will coordinate global calendars, align stakeholders, ensure timely content, and drive campaigns from brief to post-launch review. The ideal candidate has 3+ years in ecommerce or GTM roles, strong analytics, and a proven