Creator Programs & Social GTM Lead

Ninjakitchen; Needham (MA); On-site; MXN 900,000 - 1,200,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Stock purchase options

Job summary

SharkNinja is seeking a Social GTM Manager to orchestrate the company’s social ecosystem across organic, influencer, paid social, affiliate, creator commerce, listening and analytics. You will translate priorities into coordinated activation, ensuring launches, retail moments, and campaigns align with commercial goals.

As a connector across Social, Brand, Retail, E‑Commerce, Communications, Product and Analytics, you’ll build systems and processes to move faster, stay aligned, and maximize

Qualifications

• 5+ years of experience in Integrated Marketing, Social Media, Marketing Operations, GTM, Program Management, or related disciplines.
• Strong understanding of the modern social ecosystem, including organic social, influencer marketing, paid social, affiliate marketing, creator commerce, social listening, and analytics.
• Experience connecting marketing activity to business outcomes, product launches, retail priorities, and commercial objectives.
• Excellent organizational and project management skills with multiple priorities and stakeholders.
• Strong analytical mindset and ability to translate data into actionable insights.
• Excellent written and verbal communication, including executive-level communications.
• Proven ability to influence and align cross-functional teams without direct authority.
• Comfortable in a fast-paced, high-growth environment with ambiguity.
• Proficiency with project management tools: Asana, Monday, Notion, Airtable, Smartsheet.

Responsibilities

• Own and maintain the global social GTM calendar across organic, influencer, paid social, affiliate, creator commerce, listening, and analytics.
• Build integrated launch plans connecting social activity to product launches, retail moments, events, media investments, and business priorities.
• Coordinate creators, content, media, and commerce strategies from planning through execution.
• Partner with category, channel, and regional leaders to identify amplification, integration, and scale opportunities.
• Serve as liaison between Social and Brand, Media, Retail, E-Commerce, Communications, Product, and Analytics.
• Drive launch readiness across social workstreams; manage timelines, dependencies, approvals, and deliverables.
• Surface risks and opportunities early; help teams solve problems before impact.
• Integrate social plans into broader marketing and commercial initiatives.

Skills

Integrated Marketing

Social Media

Marketing Operations

GTM

Program Management

Cross-functional Leadership

Analytics

Executive Communication

Tools

Asana

Monday

Notion

Airtable

Smartsheet

Job description

SharkNinja is seeking a Social GTM Manager to orchestrate the company’s social ecosystem across organic, influencer, paid social, affiliate, creator commerce, listening and analytics. You will translate priorities into coordinated activation, ensuring launches, retail moments, and campaigns align with commercial goals.

As a connector across Social, Brand, Retail, E‑Commerce, Communications, Product and Analytics, you’ll build systems and processes to move faster, stay aligned, and maximize