Global Social GTM & Creator Partnerships Lead

SharkNinja; Needham (MA); On-site; MXN 600,000 - 1,000,000; Full time

Job summary

SharkNinja is seeking a Social GTM Manager to unify organic, influencer, paid social, affiliate, and creator commerce efforts across global markets. You will translate business priorities into coordinated social activation, ensuring product launches, retail moments, campaigns, and media investments are aligned and executed across channels.

You’ll collaborate with Social, Brand, Retail, E-Commerce, Communications, Product, and Analytics teams to build scalable processes, dashboards, and operating

Qualifications

• 5+ years of experience in Integrated Marketing, Social Media, Marketing Operations, GTM, Program Management, or related disciplines.
• Strong understanding of the modern social ecosystem, including organic social, influencer marketing, paid social, affiliate marketing, creator commerce, social listening, and analytics.
• Experience connecting marketing activity to business outcomes, product launches, retail priorities, and commercial objectives.
• Exceptional organizational and project management skills, with the ability to manage multiple priorities and stakeholders simultaneously.
• Strong analytical mindset and comfort translating data into actionable business insights.
• Excellent written and verbal communication skills, including executive-level communications and stakeholder management.

Responsibilities

• Own and maintain the global social GTM calendar across organic, influencer, paid social, affiliate, creator commerce, listening, and analytics.
• Build integrated launch plans that connect social activity to product launches, retail moments, promotional events, media investments, and broader business priorities.
• Ensure creators, content, media, and commerce strategies are coordinated from planning through execution.
• Partner with category, channel, and regional leaders to identify opportunities for amplification, integration, and scale.
• Serve as the primary liaison between Social and key business functions, including Brand, Media, Retail, E-Commerce, Communications, Product, and Analytics.
• Drive launch readiness across social workstreams, ensuring timelines, dependencies, approvals, and deliverables remain on track.
• Surface risks, gaps, and opportunities early, helping teams proactively solve problems before they impact execution.
• Ensure social plans are integrated into broader marketing and commercial initiatives.

Skills

Integrated Marketing

Social Media

Marketing Ops

GTM

Program Management

Cross-functional Collaboration

Asana

Monday

Notion

Airtable

Smartsheet

Tools

Asana

Monday

Notion

Airtable

Smartsheet

Job description

SharkNinja is seeking a Social GTM Manager to unify organic, influencer, paid social, affiliate, and creator commerce efforts across global markets. You will translate business priorities into coordinated social activation, ensuring product launches, retail moments, campaigns, and media investments are aligned and executed across channels.

You’ll collaborate with Social, Brand, Retail, E-Commerce, Communications, Product, and Analytics teams to build scalable processes, dashboards, and operating