Global DTC GTM Lead: Launch & Campaigns

Sharkninjaoperatingllc; Needham (MA); On-site; USD 134,000 - 163,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

Product discounts

Job summary

SharkNinja is seeking a GTM Manager to own end-to-end go-to-market for new product launches and campaigns. You will connect on-site merchandising, CRM, affiliates, paid media, and social commerce into a single launch plan, ensuring teams are aligned and moving to market at the right time.

The role requires 3+ years in ecommerce or GTM coordination, strong ROI focus, and proven multi-channel campaign experience across international markets.

Qualifications

• 3+ years in ecommerce, digital marketing, or GTM/project coordination.
• Proven track record of planning and executing NPD and multi-channel campaigns with strong ROI/ROAS.
• Strong understanding of DTC ecommerce—how products are launched, merchandised, promoted online.
• Proficient with digital channels (onsite, paid search, paid social, shopping, CRM, affiliates, TikTok Shop).
• Proficient in MS Office and project management tools such as Airtable, Jira or equivalent.
• Experience working across multiple international markets (preferred).

Responsibilities

• Organize, drive, and improve Campaign & New product development (NPD) delivery across all DTC touchpoints.
• Co-own the global GTM calendar and strategy; consolidate inputs and maintain a shared launch view.
• Coordinate and influence local channel teams to drive campaigns to execution.
• Ensure content is acquired from marketing for on-site activity and channel activation.
• Liaise with trading and merchandising to align with DTC trading strategy.
• Build and maintain relationships across internal teams and external partners for seamless execution.

Skills

Strategic thinking

Cross-functional collaboration

ROI/ROAS optimization

Communication

Stakeholder management

Education

Bachelor’s degree (preferred)

Tools

Airtable

Jira

GA4

PowerBI

Job description

SharkNinja is seeking a GTM Manager to own end-to-end go-to-market for new product launches and campaigns. You will connect on-site merchandising, CRM, affiliates, paid media, and social commerce into a single launch plan, ensuring teams are aligned and moving to market at the right time.

The role requires 3+ years in ecommerce or GTM coordination, strong ROI focus, and proven multi-channel campaign experience across international markets.