GTM Strategy Lead for Product Launches

Sharkninja; Needham (MA); On-site; USD 134,000 - 163,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan with matching

Employee stock purchase program

Life insurance

Paid time off

Job summary

SharkNinja is seeking a GTM Manager to own end-to-end go-to-market for new product launches and campaigns. This role sits at the heart of connecting on-site merchandising, CRM, affiliates, paid media, and social commerce into a single launch plan, ensuring teams stay aligned and on schedule.

The ideal candidate has 3+ years in ecommerce or GTM roles, with a proven track record of multi-channel campaigns and a strong DTC mindset.

Qualifications

• 3+ years in ecommerce, digital marketing, or a GTM/project coordination role.
• Proven track record of planning and executing NPD and multi-channel digital campaigns with strong returns.
• Strong understanding of DTC ecommerce—how products are launched, merchandised, and promoted online.
• Solid working knowledge of digital channels (onsite, paid search, paid social, shopping, CRM, affiliates and TikTok Shop).
• Proficient in Microsoft Office and project management tools such as Airtable, Jira or equivalent.
• Analytical skills and experience with GA4, Power BI or equivalent.
• Proven ability to manage cross-functional projects with multiple stakeholders and deadlines.
• Background in consumer electronics, FMCG, or a product-led DTC brand (preferred).
• Education at degree level (preferred).
• Experience across multiple international markets (preferred).

Responsibilities

• Organize, drive, and continuously improve Campaign & NPD delivery and workflows across all DTC touchpoints, acting as the central point of contact for Global GTM.
• Co-own the global GTM calendar and strategy, consolidating inputs and maintaining a clear view of direction and launch status.
• Coordinate and influence local channel teams to drive campaigns through to execution, aligned with the wider business.
• Ensure content is acquired from marketing teams in a timely manner to enable on-site activity prep and QA.
• Liaise with trading and merchandising teams to align with the DTC digital trading strategy.
• Build and maintain relationships with internal teams, external partners, and agencies for seamless execution.
• Champion a test-and-learn culture and build a GTM playbook from each launch cycle.

Skills

GTM management

Cross-functional leadership

ROI focus

DTC ecommerce

Campaign planning

Analytics

Education

Bachelor's degree

Tools

Airtable

Jira

Power BI

GA4

Job description

SharkNinja is seeking a GTM Manager to own end-to-end go-to-market for new product launches and campaigns. This role sits at the heart of connecting on-site merchandising, CRM, affiliates, paid media, and social commerce into a single launch plan, ensuring teams stay aligned and on schedule.

The ideal candidate has 3+ years in ecommerce or GTM roles, with a proven track record of multi-channel campaigns and a strong DTC mindset.