Social Analytics Lead: Insights & Strategy

dentsu; New York (NY); Hybrid; USD 95,000 - 138,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401k

Flexible PTO

15 holidays/year

Paid sick leave

Paid parental leave

Job summary

Dentsu Creative in New York is seeking an Associate Director, Social Analytics to drive analytics, social intelligence, and performance measurement from the start of strategy. You will partner with Strategy, Account, Analytics, and Media teams to uncover insights and develop scalable solutions for client work and internal operations.

You will lead cross-functional teams, build measurement frameworks, and present insights to clients and leadership, with a focus on AI-powered analytics and

Qualifications

• 7-9 years of experience in social analytics and performance measurement.
• Strong ability to identify trends and translate data into actionable recommendations.
• Experience analyzing earned, owned, paid, and influencer marketing performance.
• Proficient with social listening, analytics, and reporting tools: Sprinklr, Brandwatch, Quid, Sprout Social, Tableau, SQL.
• Experience building dashboards and reporting frameworks that improve decision-making.
• Strong data storytelling and client-facing communication skills.

Responsibilities

• Integrate analytics, social listening, and consumer insight into strategic planning and campaigns.
• Lead social listening initiatives: trend detection, sentiment, and cultural insights.
• Develop scalable measurement frameworks and KPI structures across paid/owned/earned/influencer programs.
• Build automated reporting solutions delivering timely insights to clients and internal stakeholders.
• Collaborate with data, analytics, and tech teams to improve data collection, reporting, and dashboards.
• Translate performance data into clear client recommendations and executive summaries.
• Present insights to clients and senior stakeholders; influence strategy and decisions.

Skills

Social analytics

Social listening

Performance measurement

Analytics tools

Audience insights

Dashboards

Data storytelling

Client-facing

Cross-functional

Tools

Sprinklr

Brandwatch

Quid

Sprout Social

Tableau

SQL

Job description

Dentsu Creative in New York is seeking an Associate Director, Social Analytics to drive analytics, social intelligence, and performance measurement from the start of strategy. You will partner with Strategy, Account, Analytics, and Media teams to uncover insights and develop scalable solutions for client work and internal operations.

You will lead cross-functional teams, build measurement frameworks, and present insights to clients and leadership, with a focus on AI-powered analytics and