Senior Social Analytics & Strategy Lead

dentsuaegis; United States; Hybrid; USD 95,000 - 138,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

15 paid holidays per year

Paid sick leave and parental leave

Job summary

Dentsu seeks an Associate Director, Social Analytics to infuse analytics, social intelligence, and performance measurement into strategy from the outset. You will partner with Strategy, Account, Analytics, and Media teams to uncover insights and scale solutions that elevate client work and internal operations.

The role requires 7-9 years of experience in social analytics, with expertise in social listening, KPI development, and cross-channel measurement.

Qualifications

• 7-9 years' experience in social analytics or related field.
• Experience analyzing earned, owned, paid, and influencer marketing performance.
• Ability to identify trends, audience insights, and actionable recommendations from data.
• Experience using social listening, analytics, and reporting tools such as Sprinklr, Brandwatch, Quid, Sprout Social, Tableau, and SQL.
• Strong understanding of audience research using tools like GWI, YouGov, or Telmar.
• Experience building dashboards and reporting processes that improve decision-making.
• Strong data storytelling and communication skills.

Responsibilities

• Integrate analytics into strategic planning and campaign development.
• Lead social listening initiatives including trend identification and sentiment analysis.
• Develop scalable measurement frameworks across paid, owned, earned, and influencer programs.
• Build and enhance automated reporting solutions delivering timely insights.
• Collaborate with data, analytics, and tech teams to improve data collection and dashboards.
• Translate findings into actionable recommendations for clients and internal teams.
• Create client-ready presentations, dashboards, and executive summaries.
• Ensure reporting accuracy and data quality across deliverables.
• Present insights and recommendations to internal and external stakeholders.
• Identify opportunities to improve analytics processes across the organization.
• Explore AI-powered tools and emerging technologies to enhance analytics.

Skills

Social analytics

Social listening

Performance measurement

Data storytelling

Executive presentation

Tools

Sprinklr

Brandwatch

Quid

Sprout Social

Tableau

SQL

Job description

Dentsu seeks an Associate Director, Social Analytics to infuse analytics, social intelligence, and performance measurement into strategy from the outset. You will partner with Strategy, Account, Analytics, and Media teams to uncover insights and scale solutions that elevate client work and internal operations.

The role requires 7-9 years of experience in social analytics, with expertise in social listening, KPI development, and cross-channel measurement.