Associate Director, Data-Driven Media Analytics

Socket.dev; New York (NY); On-site; USD 112,000 - 180,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401k

Paid time off

Parental leave

Tuition reimbursement

Job summary

Spark Foundry in New York seeks an Associate Director, Media Analytics and Insights to apply data-driven insights into planning, investment, and measurement for client campaigns. You will design modern measurement plans and longer-term roadmaps, working with cross-functional teams and analytics leaders to ensure high-quality deliverables.

You will guide senior client leaders, translate complex analytics for non-technical audiences, and drive data-driven decision making across paid, owned, and

Qualifications

• Minimum 5 years of analytics experience in marketing sciences at a media agency, market research, consulting, or in-house at a brand.
• Strong understanding of marketing analytics, advertising technology and measurement techniques.
• Experience with cross-functional teams and client-facing communication.
• Experience with data visualization tools such as Tableau, Datorama or Power BI.
• Experience translating analytical insights for non-technical stakeholders.

Responsibilities

• Build and maintain data-driven measurement frameworks for client campaigns and investments.
• Lead in-campaign learning agendas and test designs with partners and clients.
• Advise on how to optimize media investments to improve business results.
• Collaborate with planning, activation, and analytics teams to deliver insights.
• Develop and present analytics stories with clear actions for clients.
• Create and manage deliverables aligned with project plans and timelines.
• Mentor junior staff and evangelize best practices across the network.

Skills

Data analytics

SQL

Data visualization

Marketing analytics

Cross-functional collaboration

Communication

Problem solving

Leadership

Education

Quantitative degree

Tools

Tableau

Datorama

Power BI

SQL

Job description

Spark Foundry in New York seeks an Associate Director, Media Analytics and Insights to apply data-driven insights into planning, investment, and measurement for client campaigns. You will design modern measurement plans and longer-term roadmaps, working with cross-functional teams and analytics leaders to ensure high-quality deliverables.

You will guide senior client leaders, translate complex analytics for non-technical audiences, and drive data-driven decision making across paid, owned, and