Social Analytics Lead: Insight-Driven Campaigns

The Ogilvy Group; New York (NY); On-site; USD 35,000 - 75,000; Full time

Job summary

Ogilvy New York is seeking a Social Analyst, Data & Analytics to partner with business leaders, social strategists, and creative teams to develop work grounded in audience insights, performance analysis, and social listening.

You will own reporting of owned channels and campaigns, develop measurement frameworks, and translate data into actionable recommendations for clients. This role emphasizes rigorous data-informed storytelling and collaboration across disciplines.

Qualifications

• Think strategically about complex marketing challenges and translate data into insights for clients.
• 2+ years in analytics or social intelligence roles.
• Experience with social listening tools (Sprinklr, Meltwater, Brandwatch, etc.).
• Comfort delivering clear methodologies, insights, and recommendations in presentations.
• Experience partnering with cross-functional data teams across paid media, PR, and influencer reporting.
• Experience with syndicated and social audience insights tools (GWI, MRI Simmons, Synthesio, etc.).
• Ability to independently build analytical and technical skills through certifications and self-learning.

Responsibilities

• Own ongoing reporting and analysis of owned channels, earned media, and campaigns.
• Develop holistic measurement plans for social, influencer, and PR content.
• Use social listening for cultural, consumer, and competitive research and identify earned media opportunities.
• Create consumer profiles to inform targeting and content development.
• Develop expertise in data tools to enhance learning and optimization.
• Advocate for data-driven approaches to improve work and value.
• Contribute to thought leadership in Data & Analytics and cultural intelligence.
• Present data findings clearly to internal teams and clients, engaging with senior stakeholders.
• Collaborate with multidisciplinary teams to build data-informed work.

Skills

Strategic thinking

Analytical skills

Social listening

Presentation skills

Cross-functional collaboration

Data storytelling

Tools

Sprinklr

Meltwater

Brandwatch

Hootsuite

Synthesio

Job description

Ogilvy New York is seeking a Social Analyst, Data & Analytics to partner with business leaders, social strategists, and creative teams to develop work grounded in audience insights, performance analysis, and social listening.

You will own reporting of owned channels and campaigns, develop measurement frameworks, and translate data into actionable recommendations for clients. This role emphasizes rigorous data-informed storytelling and collaboration across disciplines.