Associate Analytics Director, Social Marketing & Strategy

dentsu; New York (NY); Hybrid; USD 95,000 - 138,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15+ paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu is seeking an Associate Analytics Director in New York to drive analytics, social intelligence, and performance measurement from the start of strategic work. You will partner with Strategy, Account, Analytics, and Media teams to uncover insights and develop scalable solutions for client work and internal operations.

The ideal candidate has strong social analytics expertise, strategic thinking, and technical fluency, capable of translating data into actionable stories for paid, owned,

Qualifications

• 7-9 years of experience in analytics and strategy for social marketing.
• Strong experience in social analytics, listening, and performance measurement across paid/owned/earned/influencer.
• Ability to translate data into actionable client recommendations.
• Experience building dashboards and reporting frameworks.
• Comfort presenting insights to senior clients and stakeholders.

Responsibilities

• Integrate analytics into strategic planning and campaign development.
• Lead social listening, trend identification, sentiment analysis, and cultural insights.
• Create scalable measurement frameworks and KPI structures across all channels.
• Develop automated reporting delivering timely, actionable insights.
• Collaborate with data, analytics, and technology teams to improve data workflows.
• Analyze performance data and translate findings into recommendations.
• Prepare client-ready dashboards and executive summaries.
• Ensure data quality and reporting accuracy across deliverables.
• Serve as client-facing analytics lead and present insights to stakeholders.
• Identify opportunities to improve analytics processes and operations.
• Explore AI-powered tools and emerging tech to enhance insights.

Skills

Social analytics

Social listening

Performance measurement

Data storytelling

Audience insights

Cross-functional collaboration

Communication skills

Tools

Sprinklr

Brandwatch

Quid

Sprout Social

Tableau

SQL

Job description

Job Description:

We’re looking for an Associate Analytics Director, Social Marketing & Strategy to bring analytics, social intelligence, and performance measurement into the strategic process from the start. Reporting to the VP, Social Marketing & Strategy, this role will partner closely with Strategy, Account, Analytics, and Media teams to uncover insights, improve decision-making, and develop scalable solutions that elevate both client work and internal operations.

The ideal candidate combines strong social analytics expertise with strategic thinking and technical fluency. They understand how data is sourced, analyzed, automated, and translated into actionable stories that drive business impact across paid, owned, earned, and influencer channels.

Job Responsibilities

Integrate analytics, social listening, and consumer intelligence into strategic planning and campaign development.

Lead social listening initiatives, including trend identification, signal detection, conversation analysis, sentiment analysis, and cultural insight generation.

Develop scalable measurement frameworks, reporting processes, and KPI structures across paid, owned, earned, and influencer programs.

Build and enhance automated reporting solutions that deliver timely, actionable insights to clients and internal stakeholders.

Partner with data, analytics, and technology teams to improve data collection, reporting workflows, and dashboard capabilities.

Analyze social performance data and translate findings into clear recommendations that inform marketing and business decisions.

Create compelling client-ready presentations, dashboards, and executive-level summaries.

Ensure reporting accuracy, consistency, and data quality across ongoing and ad hoc deliverables.

Serve as a strategic, client-facing analytics lead, presenting insights and recommendations to both internal and external stakeholders.

Identify opportunities to improve departmental processes, operations, and the overall use of analytics across the organization.

Explore and implement AI-powered tools, large language models, and emerging technologies to enhance analytics, reporting, and insight generation.

Qualifications

7-9 years’ experience

Strong experience in social analytics, social listening, and performance measurement.

Experience analyzing earned, owned, paid, and influencer marketing performance.

Ability to identify trends, audience insights, and actionable recommendations from data.

Experience using social listening, analytics, and reporting tools such as Sprinklr, Brandwatch, Quid, Sprout Social, Tableau, and SQL.

Strong understanding of audience research and consumer insights using tools such as GWI, YouGov, or Telmar.

Experience building dashboards, reporting frameworks, and processes that improve decision-making.

Strong data storytelling, presentation, and communication skills.

Comfortable distilling and presenting findings, implications, and recommendations to clients and senior stakeholders in a dynamic way.

Proven ability to turn data into strategic insights and scalable solutions.

Experience collaborating with cross-functional teams in an agency or marketing environment.

Interest in AI, emerging technologies, and innovative approaches to analytics.

Additional Information

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $94,875-$138,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,


• Life insurance,


• Short-term and long-term disability insurance,


• 401k,


• Flexible paid time off,


• At least 15 paid holidays per year,


• Paid sick and safe leave, and


• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

#LI-SS1

#LI-Hybrid

Location:

New York

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.