Associate Director, Social Analytics

dentsu; New York (NY); Hybrid; USD 95,000 - 138,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401k

Flexible PTO

15 holidays/year

Paid sick leave

Paid parental leave

Job summary

Dentsu Creative in New York is seeking an Associate Director, Social Analytics to drive analytics, social intelligence, and performance measurement from the start of strategy. You will partner with Strategy, Account, Analytics, and Media teams to uncover insights and develop scalable solutions for client work and internal operations.

You will lead cross-functional teams, build measurement frameworks, and present insights to clients and leadership, with a focus on AI-powered analytics and

Qualifications

• 7-9 years of experience in social analytics and performance measurement.
• Strong ability to identify trends and translate data into actionable recommendations.
• Experience analyzing earned, owned, paid, and influencer marketing performance.
• Proficient with social listening, analytics, and reporting tools: Sprinklr, Brandwatch, Quid, Sprout Social, Tableau, SQL.
• Experience building dashboards and reporting frameworks that improve decision-making.
• Strong data storytelling and client-facing communication skills.

Responsibilities

• Integrate analytics, social listening, and consumer insight into strategic planning and campaigns.
• Lead social listening initiatives: trend detection, sentiment, and cultural insights.
• Develop scalable measurement frameworks and KPI structures across paid/owned/earned/influencer programs.
• Build automated reporting solutions delivering timely insights to clients and internal stakeholders.
• Collaborate with data, analytics, and tech teams to improve data collection, reporting, and dashboards.
• Translate performance data into clear client recommendations and executive summaries.
• Present insights to clients and senior stakeholders; influence strategy and decisions.

Skills

Social analytics

Social listening

Performance measurement

Analytics tools

Audience insights

Dashboards

Data storytelling

Client-facing

Cross-functional

Tools

Sprinklr

Brandwatch

Quid

Sprout Social

Tableau

SQL

Job description

Job Description

We're looking for an Associate Director, Social Analytics to bring analytics, social intelligence, and performance measurement into the strategic process from the start. Reporting to the VP, Social Marketing & Strategy, this role will partner closely with Strategy, Account, Analytics, and Media teams to uncover insights, improve decision-making, and develop scalable solutions that elevate both client work and internal operations.

Job Responsibilities

• Integrate analytics, social listening, and consumer intelligence into strategic planning and campaign development.
• Lead social listening initiatives, including trend identification, signal detection, conversation analysis, sentiment analysis, and cultural insight generation.
• Develop scalable measurement frameworks, reporting processes, and KPI structures across paid, owned, earned, and influencer programs.
• Build and enhance automated reporting solutions that deliver timely, actionable insights to clients and internal stakeholders.
• Partner with data, analytics, and technology teams to improve data collection, reporting workflows, and dashboard capabilities.
• Analyze social performance data and translate findings into clear recommendations that inform marketing and business decisions.
• Create compelling client-ready presentations, dashboards, and executive-level summaries.
• Ensure reporting accuracy, consistency, and data quality across ongoing and ad hoc deliverables.
• Serve as a strategic, client-facing analytics lead, presenting insights and recommendations to both internal and external stakeholders.
• Identify opportunities to improve departmental processes, operations, and the overall use of analytics across the organization.
• Explore and implement AI-powered tools, large language models, and emerging technologies to enhance analytics, reporting, and insight generation.

Qualifications

• 7-9 years’ experience
• Strong experience in social analytics, social listening, and performance measurement.
• Experience analyzing earned, owned, paid, and influencer marketing performance.
• Ability to identify trends, audience insights, and actionable recommendations from data.
• Experience using social listening, analytics, and reporting tools such as Sprinklr, Brandwatch, Quid, Sprout Social, Tableau, and SQL.
• Strong understanding of audience research and consumer insights using tools such as GWI, YouGov, or Telmar.
• Experience building dashboards, reporting frameworks, and processes that improve decision-making.
• Strong data storytelling, presentation, and communication skills.
• Comfortable distilling and presenting findings, implications, and recommendations to clients and senior stakeholders in a dynamic way.
• Proven ability to turn data into strategic insights and scalable solutions.
• Experience collaborating with cross-functional teams in an agency or marketing environment.
• Interest in AI, emerging technologies, and innovative approaches to analytics.

Additional Information

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $94,875-$138,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location

New York

Brand

Dentsu Creative

Time Type

Full time

Contract Type

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.