Social Insights Lead: Data-Driven Creative Strategy

OLIVER Agency - North America; New York (NY); On-site; USD 102,000 - 114,000; Full time

Job summary

OLIVER Agency - North America in New York is seeking a Social Data & Insights Manager to own the social data and listening function, extracting and structuring performance data to deliver evidence‑based recommendations to creative, strategy and account teams.

This role blends data, strategy and creative work, building listening queries, weighted metric frameworks in Excel, and presenting insights to senior stakeholders.

Qualifications

• Experience building social listening queries across multiple platforms.
• Ability to translate performance data into clear insights for non-technical audiences.
• Strong Excel data modeling and ability to surface meaningful signals.

Responsibilities

• Build and maintain social listening queries across platforms.
• Analyze organic and paid social metrics across major platforms.
• Craft insight-led narratives informing creative decisions and strategies.
• Develop weighted social metric frameworks using Excel and AI tools.
• Synthesize data into structured reports for internal and client stakeholders.
• Partner with creative, strategy, and account teams to integrate insights into campaigns.
• Monitor industry trends to identify emerging audience behaviors and platform shifts.
• Contribute to evolving data tools and reporting standards.

Skills

Social listening

Talkwalker

Brandwatch

Sprout Social

Sprinklr

Excel

Microsoft AI tools

Data storytelling

Presentations

Stakeholder management

Tools

Talkwalker

Brandwatch

Sprout Social

Sprinklr

Microsoft Excel

Microsoft AI tools

Job description

OLIVER Agency - North America in New York is seeking a Social Data & Insights Manager to own the social data and listening function, extracting and structuring performance data to deliver evidence‑based recommendations to creative, strategy and account teams.

This role blends data, strategy and creative work, building listening queries, weighted metric frameworks in Excel, and presenting insights to senior stakeholders.