SMS Marketing Lead — Data-Driven, End-to-End Campaigns

Evolute Inc; Fort Collins (CO); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life & AD&D

Short and Long-term Disability

FSA/HSA

supplemental benefits options

401(k) with company match

PTO

paid holidays

Job summary

Evolute, Inc. is seeking a Marketing Operations professional to own direct consumer messaging campaigns end-to-end. You will be hands-on with data, writing SQL, and monitoring live KPIs while coordinating with analytics, engineering, compliance and creative teams.

The role requires SQL proficiency, experience with BI tools (Power BI/Tableau/Looker), and a strong focus on campaign performance across multiple brands and channels.

Qualifications

• 3+ years in marketing operations, campaign management, or marketing analytics.
• Working SQL — you can pull and analyze your own data without waiting on an analyst
• Experience designing and analyzing tests across multiple teams
• Power BI, Tableau, Looker, or a similar BI platform
• Strong attention to detail and comfort working directly with engineering teams

Responsibilities

• Review prior-day results each morning - find underperformance by vertical and segment, get unsent records requeued
• Monitor CTR, LPM, and RPM live during production hours using SQL and BI dashboards
• Diagnose and resolve issues intraday: error rates, sending delays, form failures - escalating to engineering when needed
• QA active forms weekly and review KPI trends by campaign, vertical, traffic source, and message
• Run a monthly performance review, set baselines, optimize costs by vertical, brand and channel, and build the testing roadmap
• Audit segment configuration, brand assignment, and campaign registration across the platform
• Coordinate across analytics, engineering, compliance, and creative

Skills

Marketing analytics

Campaign management

SQL

Tools

Power BI

Tableau

Looker

Job description

Evolute, Inc. is seeking a Marketing Operations professional to own direct consumer messaging campaigns end-to-end. You will be hands-on with data, writing SQL, and monitoring live KPIs while coordinating with analytics, engineering, compliance and creative teams.

The role requires SQL proficiency, experience with BI tools (Power BI/Tableau/Looker), and a strong focus on campaign performance across multiple brands and channels.