Senior Marketing Systems & Automation Lead

NextGenEnergyJobs; San Francisco (CA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

GoodLeap is seeking a Senior Marketing Operations Lead to drive omnichannel campaigns and optimize the MarTech stack from our San Francisco headquarters.

You will own automation, data governance, and cross‑functional collaboration with product marketing, creative, and sales, ensuring campaigns meet KPIs and regulatory requirements.

The role requires deep SQL/HTML skills, hands-on experience with Salesforce and Databricks, and a proven ability to deliver complex projects on time.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 7–9 years in marketing operations, marketing automation, lifecycle and/or database marketing.
• Track record of delivering complex projects to completion.
• Experience in regulated industry preferred.
• Hands-on ownership with a marketing automation/campaign platform, including audience construction, journey building, QA, and deliverability fundamentals.
• Working knowledge of SQL, HTML, and marketing operations code; able to validate and troubleshoot it, including AI-generated output.
• Ownership of campaign taxonomy and naming standards, UTM governance, and campaign hierarchy.
• Ability to build automation, internal tools, or workflows adopted by others.
• Experience using AI tools for production work.
• Ability to translate business and brand requirements into explicit, testable rules.
• Data sensitivity and privacy knowledge in consumer lending environments.
• Ability to meet deadlines and manage multiple requests.
• Excellent verbal and written communication at all levels.

Responsibilities

• Partner with product marketing, creative, and content to develop omnichannel campaigns with KPI targets.
• Build and supervise automated and agent-assisted marketing workflows and internal tools.
• Maintain the MarTech stack with documentation, admin tools, and best practices.
• Support the customer data foundation with Salesforce and Databricks partners; steward data for segmentation and measurement.
• Campaign and channel performance reporting.

Skills

Marketing operations

Campaign execution

Project management

SQL

HTML

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Salesforce

Databricks

Marketing automation platform

Job description

GoodLeap is seeking a Senior Marketing Operations Lead to drive omnichannel campaigns and optimize the MarTech stack from our San Francisco headquarters.

You will own automation, data governance, and cross‑functional collaboration with product marketing, creative, and sales, ensuring campaigns meet KPIs and regulatory requirements.

The role requires deep SQL/HTML skills, hands-on experience with Salesforce and Databricks, and a proven ability to deliver complex projects on time.