Lifecycle Marketing Lead - Remote (Email/SMS/In-App)

Housecall Pro; Northern (KY); Hybrid; USD 84,000 - 104,000; Full time

Benefits offered by this job

Benefits package

Paid time off

Equity plan

Tech reimbursements

Culture of innovation

Job summary

Housecall Pro is seeking a Lead, Lifecycle Marketing to own multi-channel campaigns across email, SMS, and in-app messaging. You will shape strategy, oversee execution, and analyze performance with product, data, and design partners to drive engagement and conversions.

You will build dynamic content with Liquid and Mustache, configure webhooks, and collaborate with cross-functional teams to keep journeys compliant with GDPR, CAN-SPAM, and TCPA while delivering personalized experiences.

Qualifications

• 5+ years of email marketing, SMS, and in‑app messaging experience with campaign strategy, execution, and analysis.
• Bachelor's degree in Marketing or related field or equivalent work experience.
• Strong HTML/CSS skills for email layouts and rendering fixes.
• Proficient in Liquid and Mustache templating for personalization.
• Solid understanding of customer data models, segmentation, and event-based triggers.
• Experience with A/B testing and multichannel personalization.
• Knowledge of GDPR, CAN-SPAM, TCPA compliance and related laws.
• Experience with CDPs (Segment, mParticle, RudderStack) a plus.

Responsibilities

• Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging.
• Build dynamic, personalized content with Liquid and Mustache logic.
• Configure and troubleshoot webhooks passing real-time data between marketing platform and other tools.
• Work with Product, Data, Martech, and Engineering to define event tracking and data needs for journeys.
• Collaborate with content and design to create engaging campaigns for customer segments.
• Segment lists and apply personalization to deliver relevant communications.
• Conduct A/B testing to refine campaigns and improve engagement.
• Maintain lifecycle marketing calendar for cohesive messaging across channels.
• Ensure compliance with GDPR, CAN-SPAM, TCPA and stay current on trends.

Skills

Email marketing

SMS marketing

In-app messaging

HTML & CSS

Liquid templates

Mustache templates

Data-driven segmentation

A/B testing

Campaign strategy

Multichannel campaigns

Education

Bachelor's degree in Marketing

Tools

Segment

RudderStack

CRM systems

Job description

Housecall Pro is seeking a Lead, Lifecycle Marketing to own multi-channel campaigns across email, SMS, and in-app messaging. You will shape strategy, oversee execution, and analyze performance with product, data, and design partners to drive engagement and conversions.

You will build dynamic content with Liquid and Mustache, configure webhooks, and collaborate with cross-functional teams to keep journeys compliant with GDPR, CAN-SPAM, and TCPA while delivering personalized experiences.