Lifecycle Email & SMS Strategist — AI-Driven Growth

Power Digital Marketing; United States; On-site; USD 60,000 - 110,000; Full time

Job summary

Power Digital Marketing is seeking an experienced Lifecycle Marketing Strategist to lead email and SMS campaigns for our clients. You will audit, strategize, create content, and set up campaigns across channels, driving AI-enhanced optimization and cross-functional collaboration with creative, content, and web teams.

You will manage automation programs, improve deliverability and performance, and present monthly insights.

Qualifications

• 2-5 years of experience in email marketing strategy, production and end-to-end campaign management.
• Strong analytical and strategic copywriting skills with data-driven decision making.
• Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar.
• SMS experience is preferred and beneficial.
• Expertise in segmentation, deliverability, copy and design approaches; HTML/CSS knowledge.

Responsibilities

• Define and drive email marketing and SMS strategy for the PDM clients.
• Manage daily operations of the email marketing channel including calendar, content, build and deployment, A/B testing, measurement and reporting.
• Build and manage automated email marketing programs with end-to-end tracking.
• Collaborate with the creative team to ensure brand guidelines in emails.
• Report monthly on lifecycle programs’ performance and provide recommendations.
• Use data to test, measure and optimize the email marketing program.
• Partner across internal digital channels and leverage AI technologies to optimize processes.
• Utilize Power Digital's Nova ecosystem within your department.

Skills

Email marketing strategy

SMS marketing

A/B testing

Data analysis

Copywriting

Tools

Klaviyo

Hubspot

Braze

Job description

Power Digital Marketing is seeking an experienced Lifecycle Marketing Strategist to lead email and SMS campaigns for our clients. You will audit, strategize, create content, and set up campaigns across channels, driving AI-enhanced optimization and cross-functional collaboration with creative, content, and web teams.

You will manage automation programs, improve deliverability and performance, and present monthly insights.