Remote Senior Email Marketing & CRM Analyst

Opensity Solutions; Atlanta (GA); Hybrid; USD 37,000 - 41,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Paid Time Off (PTO)

Job summary

Opensity Solutions is seeking a Senior Email Marketing Analyst to lead end-to-end email campaigns, optimize segmentation, and maintain CRM data integrity. You will manage content creation, landing pages, and performance analysis while ensuring governance and data accuracy across platforms.

The role emphasizes collaboration with marketing and business development, leveraging platforms like Sitecore, Vuture, Marketo, and Salesforce to drive engagement and measurable results.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field with 5+ years of experience.
• Experience managing email marketing campaigns using marketing automation or email service platforms.
• Experience working within a CRM system, with demonstrated responsibility for data quality or stewardship.
• Strong understanding of email marketing best practices, segmentation strategies, and performance metrics.
• Strong project management skills with the ability to manage multiple priorities under tight deadlines.
• Exceptional attention to detail and commitment to data accuracy and quality.
• Strong written and verbal communication skills.

Responsibilities

• Plan, execute, and measure end-to-end email marketing campaigns, including email creation, audience segmentation, landing page development, and deployment.
• Build and manage email campaigns using marketing automation and email service platforms (e.g., Vuture or similar tools).
• Develop and implement audience segmentation and targeting strategies to maximize relevance and engagement.
• Create, edit, and post content and landing pages within a content management system (Sitecore preferred).
• Conduct A/B testing to optimize open rates, click-through rates, bounce rates, and unsubscribe rates.
• Monitor campaign performance and provide insights and recommendations to improve KPIs and campaign effectiveness.
• Collaborate with internal stakeholders to ensure email and landing page content aligns with brand standards and business objectives.
• Maintain data standards, naming conventions, and governance processes within the CRM system (e.g., InterAction, Salesforce, or similar).
• Perform regular data audits, cleansing, and validation to support segmentation, reporting, and campaign execution.
• Partner with marketing, business development, and operations teams to resolve data issues and improve data usability.
• Document data processes, standards, and best practices to support ongoing compliance and consistency.
• Create and maintain reports and dashboards to track email campaign performance, audience engagement, and CRM data health.

Skills

Email marketing

Marketing automation

CRM data stewardship

Project management

Data analysis

Communication

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Sitecore CMS

Vuture

Marketo

Pardot

Salesforce

InterAction

Job description

Opensity Solutions is seeking a Senior Email Marketing Analyst to lead end-to-end email campaigns, optimize segmentation, and maintain CRM data integrity. You will manage content creation, landing pages, and performance analysis while ensuring governance and data accuracy across platforms.

The role emphasizes collaboration with marketing and business development, leveraging platforms like Sitecore, Vuture, Marketo, and Salesforce to drive engagement and measurable results.