Senior Marketing Automation & Systems Leader

NextGenEnergyJobs; Austin, Northern (TX, KY); Hybrid; USD 120,000 - 170,000; Full time

Job summary

GoodLeap in Austin, TX is seeking a Senior Marketing Operations professional to lead and optimize complex omnichannel campaigns across owned platforms. You will translate branding into audience journeys, design KPI-driven programs, and oversee automated workflows with appropriate human-in-the-loop testing.

Collaborate with marketing, product, and data teams to maintain the MarTech stack, govern data quality, and ensure compliant, scalable campaigns using Salesforce and Databricks.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 7–9 years in marketing operations, marketing automation, lifecycle and/or database marketing.
• Experience with marketing automation platforms and audience construction.
• SQL/HTML knowledge; data privacy awareness.

Responsibilities

• Partner with product marketing, creative, and content to develop and execute omnichannel campaigns across all owned platforms — translating positioning and brand requirements into audience, channel, and journey design, and holding each campaign to explicit, agreed-upon KPIs from brief through post-launch readout.
• Build, deploy, and supervise automated and agent-assisted marketing workflows and internal tools, ensuring human-in-the-loop at the right time and properly tested workflows.
• Help maintain the MarTech Stack—keep good documentation, admin tools, coach and train on new systems, establish best practices across project, build and maintain AI skills and tools for marketing.
• Support the customer data foundation with Salesforce and Databricks partners; understand data infrastructure and be a steward of the data that feeds how we segment and measure campaigns.
• Campaign and channel performance reporting.

Skills

SQL

HTML

Marketing operations

Campaign design

Data privacy

Project management

AI tools experience

Education

Bachelor’s degree

Tools

Salesforce

Databricks

AI tools

Job description

GoodLeap in Austin, TX is seeking a Senior Marketing Operations professional to lead and optimize complex omnichannel campaigns across owned platforms. You will translate branding into audience journeys, design KPI-driven programs, and oversee automated workflows with appropriate human-in-the-loop testing.

Collaborate with marketing, product, and data teams to maintain the MarTech stack, govern data quality, and ensure compliant, scalable campaigns using Salesforce and Databricks.