Slate & Student Journey Architect, Remote

APU College of Nursing and Health Sciences; Azusa (CA); Híbrido; USD 39 000 - 45 000; Tempo integral

Resumo da oferta

Azusa Pacific University seeks a Slate and Student Journey Specialist to develop, execute, and optimize CRM communications for prospective students from inquiry to matriculation. You will translate enrollment priorities into personalized journeys and manage targeted emails, texts, and Slate workflows.

Reporting to the Assistant Director of Lifecycle, CRM, and MarTech Strategy, you’ll collaborate with enrollment, admissions, marketing, creative, content, and digital teams to improve engagement,

Qualificações

• Bachelor’s degree or equivalent experience preferred.
• Three to five years of experience in marketing, communications, CRM, enrollment marketing, or a related field.
• Experience with CRM platforms, marketing automation, audience segmentation, email/SMS communications, or digital campaigns.
• Knowledge of higher education business components.

Responsabilidades

• Executes communication strategies across the prospective student lifecycle, translating enrollment priorities into coordinated journeys from inquiry through application, enrollment, and matriculation.
• Creates and manages targeted email, text, and CRM communications that are accurate, engaging, personalized, brand-aligned, and appropriate to each audience and stage of the journey.
• Partners with enrollment and marketing colleagues to map communication needs, identify audience segments, and coordinate messaging, campaigns, events, and calls to action across student touchpoints.
• Serves as a primary hands‑on Slate resource, building and managing communication campaigns, audience queries, automated workflows, forms, event portals, and related CRM functionality.
• Develops audience segmentation, personalization, and automation within Slate based on student interests, behaviors, enrollment status, and other relevant data.
• Builds and supports recruitment and enrollment event journeys, including registration, confirmations, reminders, attendance tracking, follow‑up communications, and workflows.
• Monitors journey, campaign, and event performance, using reporting, testing, and audience behavior to improve engagement, conversion, and effectiveness.
• Maintains the accuracy and quality of assigned Slate communications, queries, workflows, and data; troubleshoots issues and implements improvements in partnership with the Assistant Director of Lifecycle, CRM, and MarTech Strategy.

Conhecimentos

Analytical and problem-solving

Multitask management

Written and verbal communication

Detail-oriented

Team collaboration

Brand-consistent communications

Formação académica

Bachelor’s degree or equivalent experience

Ferramentas

Slate CRM

Marketing automation

HTML/CSS for email

Google Apps

Microsoft Office

Adobe Suite

Descrição da oferta de emprego

Azusa Pacific University seeks a Slate and Student Journey Specialist to develop, execute, and optimize CRM communications for prospective students from inquiry to matriculation. You will translate enrollment priorities into personalized journeys and manage targeted emails, texts, and Slate workflows.

Reporting to the Assistant Director of Lifecycle, CRM, and MarTech Strategy, you’ll collaborate with enrollment, admissions, marketing, creative, content, and digital teams to improve engagement,