Slate and Student Journey Specialist - Marketing, Communication and Engagement

APU College of Nursing and Health Sciences; Azusa (CA); Hybrid; USD 39,000 - 45,000; Full time

Job summary

Azusa Pacific University seeks a Slate and Student Journey Specialist to develop, execute, and optimize CRM communications for prospective students from inquiry to matriculation. You will translate enrollment priorities into personalized journeys and manage targeted emails, texts, and Slate workflows.

Reporting to the Assistant Director of Lifecycle, CRM, and MarTech Strategy, you’ll collaborate with enrollment, admissions, marketing, creative, content, and digital teams to improve engagement,

Qualifications

• Bachelor’s degree or equivalent experience preferred.
• Three to five years of experience in marketing, communications, CRM, enrollment marketing, or a related field.
• Experience with CRM platforms, marketing automation, audience segmentation, email/SMS communications, or digital campaigns.
• Knowledge of higher education business components.

Responsibilities

• Executes communication strategies across the prospective student lifecycle, translating enrollment priorities into coordinated journeys from inquiry through application, enrollment, and matriculation.
• Creates and manages targeted email, text, and CRM communications that are accurate, engaging, personalized, brand-aligned, and appropriate to each audience and stage of the journey.
• Partners with enrollment and marketing colleagues to map communication needs, identify audience segments, and coordinate messaging, campaigns, events, and calls to action across student touchpoints.
• Serves as a primary hands‑on Slate resource, building and managing communication campaigns, audience queries, automated workflows, forms, event portals, and related CRM functionality.
• Develops audience segmentation, personalization, and automation within Slate based on student interests, behaviors, enrollment status, and other relevant data.
• Builds and supports recruitment and enrollment event journeys, including registration, confirmations, reminders, attendance tracking, follow‑up communications, and workflows.
• Monitors journey, campaign, and event performance, using reporting, testing, and audience behavior to improve engagement, conversion, and effectiveness.
• Maintains the accuracy and quality of assigned Slate communications, queries, workflows, and data; troubleshoots issues and implements improvements in partnership with the Assistant Director of Lifecycle, CRM, and MarTech Strategy.

Skills

Analytical and problem-solving

Multitask management

Written and verbal communication

Detail-oriented

Team collaboration

Brand-consistent communications

Education

Bachelor’s degree or equivalent experience

Tools

Slate CRM

Marketing automation

HTML/CSS for email

Google Apps

Microsoft Office

Adobe Suite

Job description

Azusa Pacific University 4.3K subscribers

APU seeks employees who desire to contribute to our thriving culture by cultivating community through professional interactions, demonstrating a posture of lifelong learning, and modeling Christ-like character. Working together, employees at APU commit to establishing a university atmosphere that is edifying to God and one another.

The Slate and Student Journey Specialist develops, executes, and optimizes CRM communications and audience journeys that support prospective students from initial engagement through application, enrollment, and matriculation. Reporting to the Assistant Director of Lifecycle, CRM, and MarTech Strategy, the Specialist serves as a primary hands‑on resource for Slate marketing communications, translating enrollment priorities, campaign strategies, audience segmentation, and communication plans into coordinated, personalized experiences across the student journey.

Working closely with enrollment, admissions, marketing, creative, content, and digital colleagues, the Specialist builds and manages targeted communications, automated workflows, event journeys, audience queries, and other CRM experiences that strengthen engagement and conversion. The role maintains strong knowledge of Slate functionality, enrollment processes, university academic offerings, and prospective student audiences; monitors journey and communication performance; and applies data, testing, and evolving CRM best practices to continually improve the relevance, effectiveness, and efficiency of enrollment communications. Remote option available.

Required Education

• Bachelor’s degree or equivalent experience preferred.

Required Experience

• Three to five years of experience in marketing, communications, CRM, enrollment marketing, or a related field
• Experience with CRM platforms, marketing automation, audience segmentation, email/SMS communications, or digital campaign preferred.
• Knowledge of higher education business components

Primary Duties/Essential Functions

Student Journey and CRM Communications

• Executes communication strategies across the prospective student lifecycle, translating enrollment priorities into coordinated journeys from inquiry through application, enrollment, and matriculation.
• Creates and manages targeted email, text, and CRM communications that are accurate, engaging, personalized, brand-aligned, and appropriate to each audience and stage of the journey.
• Partners with enrollment and marketing colleagues to map communication needs, identify audience segments, and coordinate messaging, campaigns, events, and calls to action across student touchpoints.

Slate Execution and Optimization

• Serves as a primary hands‑on Slate resource, building and managing communication campaigns, audience queries, automated workflows, forms, event portals, and related CRM functionality.
• Develops audience segmentation, personalization, and automation within Slate based on student interests, behaviors, enrollment status, and other relevant data.
• Builds and supports recruitment and enrollment event journeys, including registration, confirmations, reminders, attendance tracking, follow‑up communications, and workflows.
• Monitors journey, campaign, and event performance, using reporting, testing, and audience behavior to improve engagement, conversion, and effectiveness.
• Maintains the accuracy and quality of assigned Slate communications, queries, workflows, and data; troubleshoots issues and implements improvements in partnership with the Assistant Director of Lifecycle, CRM, and MarTech Strategy.

Collaboration & Brand Alignment

• Collaborates with admissions, enrollment, marketing, creative, content, digital, and student services partners to ensure coordinated communications and a cohesive prospective student experience.
• Maintains knowledge of university academic programs, enrollment processes, brand and editorial standards, Slate capabilities, and evolving CRM practices to ensure communications remain accurate, relevant, and effective.
• Performs other duties as assigned.

Skills

• Strong analytical and problem‑solving skills with the ability to interpret audience, campaign, and journey performance.
• Ability to manage multiple CRM communications, campaigns, workflows, and deadlines simultaneously.
• Strong written and verbal communication skills.
• Ability to manage details and follow through.
• Must be collaborative and an effective team member and team builder.
• Provide support to Enrollment teams by promoting both brand consistency and service philosophy through communications, environment, and other aesthetics.

Mental Demands

• In agreement with the purpose and goals of Azusa Pacific University in providing a Christian-based higher education for its students.
• Ability to interpret communication needs with consideration for EMS vision and mission.

Physical Demands

• Requires repetitive motion and sitting at a computer keyboard.
• Hearing and speaking on the telephone and in person.
• Meetings may require walking and/or driving to various University locations.
• Ability to pull, push, bend, grasp, reach, and lift up to 20 lbs.

Visual Demands

• Computer monitor and reading.
• Pleasant office, comfortable temperatures.

Technologies

• Proficiency with CRM and marketing automation platforms; experience with Slate CRM strongly preferred
• Experience with email service providers (ESPs) and email marketing technologies, including email creation, templates, responsive design, personalization, testing, automation, and performance reporting.
• Working knowledge of HTML/CSS for email
• Familiarity with web analytics, testing, personalization, and data visualization/reporting tools.
• Proficient in Google Apps, Microsoft Office including Word, PowerPoint and Excel.
• Knowledge of Adobe Suite preferred.

Compensation

• Grade Grade 11: $28.53 - $32.81 is the hourly compensation for this role and reflects what Azusa Pacific University reasonably expects to pay for this position. Actual compensation may vary based on the qualifications, experience, and internal equity. In addition to compensation, APU offers a competitive benefits package .

Azusa Pacific University is a Christ-centered, multicultural community that values and seeks faculty and staff who are committed to diversity, work effectively with diverse populations, and engage others in ways that honor our rich cultural mosaic and biblical foundation.

You can learn more about APU by watching the stories of faculty, staff, and alumni as they carry out our mission here: http://www.apu.edu/stories/ .

Azusa Pacific University will conduct a background check on all final candidates.

Review of applications will begin immediately, and the position will remain open until filled unless otherwise stated. Azusa Pacific University does not discriminate on the basis of race, color, national origin, sex, age, disability, or status as a veteran in any of its policies, practices, or procedures. Women and minorities are encouraged to apply.