Shopper Insights Analyst: Turn Data into Actionable Growth

通用磨坊股份有限公司; Rogers (AR); On-site; USD 71,000 - 119,000; Full time

Job summary

General Mills is seeking a Shopper Insights Analyst based at the Walmart Business Center in Bentonville, AR. You will bridge shopper insights and sales, translating data from syndicated, panel, and survey sources into clear, actionable stories for the sales team and executives.

You’ll analyze shopper and consumer behavior across channels, develop concise presentations, and support innovation work by programming surveys and interpreting results.

Qualifications

• Bachelor’s degree required (Marketing/Market Research/Data Analytics, or related).
• 1+ year in consumer/shopping insights, market research, or data analytics.
• Ability to synthesize multiple data sources into a simple, compelling story.
• Strong analytical skills and comfort with Excel or similar tools.
• Excellent communication and storytelling for sales, merchant, and executive audiences.
• Fast-paced, collaborative, agile work environment.

Responsibilities

• Respond to day-to-day questions from the sales team, turning business needs into analyses and insights.
• Analyze shopper, consumer, category, product, and purchase-basket behavior using multiple data sources.
• Use tools such as Scintilla/Luminate, Numerator, Nielsen, Circana, and Qualtrics.
• Investigate how shopping behavior differs across channels or occasions.
• Build concise, compelling presentations for sales partners and stakeholders.
• Support surveys and analysis for innovation learning, including purchase intent and substitution effects.
• Partner with Insights to share insights across products, brands, categories, and strategies.
• Participate in projects exploring value perceptions, macro trends, nutrition shifts, and household shopping behavior.
• Translate data into a clear “so what” for decision makers.
• Build relationships in a matrix organization and share best practices.

Skills

Data analysis

Excel proficiency

Storytelling

Communication

Education

Bachelor's degree

Tools

Scintilla/Luminate

Numerator

Nielsen

Circana

Qualtrics

Job description

General Mills is seeking a Shopper Insights Analyst based at the Walmart Business Center in Bentonville, AR. You will bridge shopper insights and sales, translating data from syndicated, panel, and survey sources into clear, actionable stories for the sales team and executives.

You’ll analyze shopper and consumer behavior across channels, develop concise presentations, and support innovation work by programming surveys and interpreting results.