Category Insights Analyst: Drive Growth & Shopper Trends

B&G Foods, Inc.; Bentonville (AR); On-site; USD 65,000 - 90,000; Full time

Job summary

B&G Foods, Inc. in Bentonville, AR seeks a Category Analyst to provide category insights and data-driven opportunities to grow sales and optimize assortment. You will partner with Sales and cross-functional teams to translate trends into actionable strategies.

Responsibilities include analyzing category performance with multiple datasets, preparing line reviews, and tracking competitive activity to improve market share and profitability. Strong analytical skills and proactivity are essential.

Qualifications

• Bachelor's Degree required.
• 4+ years of experience in consumer products, preferably in food.
• Proficiency with Excel, Outlook, PowerPoint, Word, Scintilla.
• Excellent time management, organizational and communication skills.
• Ability to multi-task and prioritize workload as customer and internal demands shift; goal and deadline oriented.
• Persistence and attention to detail.
• Strong analytical capability with an ability to translate data into insights and insights into action.

Responsibilities

• Analyze category performance using syndicated, panel, and retailer data sources.
• Identify consumer trends, market shifts, competitive performance, and whitespace opportunities.
• Conduct deep-dive analyses on assortment, pricing effectiveness, promotional impact, and shelf productivity.
• Assist in creating line review presentations with analysis and insights for HQ Business Units and CPFR team.
• Perform post-analysis on modular resets to determine brand share impact and opportunities for improvement.
• Track and evaluate competitive activity and provide monthly Beats report updates.

Skills

Data analysis

Time management

Organizational skills

Communication

Multi-tasking

Attention to detail

Education

Bachelor's Degree

Tools

Excel

Outlook

PowerPoint

Word

Scintilla

Job description

B&G Foods, Inc. in Bentonville, AR seeks a Category Analyst to provide category insights and data-driven opportunities to grow sales and optimize assortment. You will partner with Sales and cross-functional teams to translate trends into actionable strategies.

Responsibilities include analyzing category performance with multiple datasets, preparing line reviews, and tracking competitive activity to improve market share and profitability. Strong analytical skills and proactivity are essential.