Growth-Focused Shopper Insights Analyst

General Mills; Rogers (AR); On-site; USD 71,000 - 119,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Time off programs

Job summary

General Mills seeks a Shopper Insights Analyst to drive growth with Walmart, embedded with our sales team to translate shopper data into actionable insights. You will work across brands and categories, blending syndicated data, panel data, surveys, and qualitative inputs to tell clear stories that place shopper and customer needs at the center of decisions.

You’ll analyze behavior across channels, build compelling presentations for engagements, and collaborate with cross-functional teams in a

Qualifications

• Bachelor’s degree in Marketing, Market Research, Data Analytics, Psychology, Business, or a related field.
• 1+ year of experience in consumer or shopper insights, market research, category management, data analytics, sales analytics, or a related field.
• Ability to synthesize multiple data sources into a simple, compelling story.
• Strong communication and storytelling skills for diverse audiences.
• Comfort in a fast-paced, agile, collaborative environment.

Responsibilities

• Respond to day-to-day questions from the sales team with focused analyses and actionable insights.
• Analyze shopper, consumer, category, product, and purchase-basket behavior using multiple data sources.
• Use tools such as Scintilla/Luminate, Numerator, Nielsen, and survey systems.
• Investigate how shopping behavior varies by channel or occasion.
• Create concise presentations and quick-turn analyses for sales partners and stakeholders.
• Support concept learning by programming or analyzing surveys on purchase intent and shopper response.
• Partner with Insights to share insights across products, brands, categories, and strategies.
• Participate in projects exploring value perceptions, macro trends, and shopping shifts.

Skills

Analytical thinking

Data synthesis

Storytelling

Strong communication

Fast-paced environment

Education

Bachelor’s degree

Tools

Scintilla/Luminate

Numerator

Nielsen

Circana

Qualtrics

Job description

General Mills seeks a Shopper Insights Analyst to drive growth with Walmart, embedded with our sales team to translate shopper data into actionable insights. You will work across brands and categories, blending syndicated data, panel data, surveys, and qualitative inputs to tell clear stories that place shopper and customer needs at the center of decisions.

You’ll analyze behavior across channels, build compelling presentations for engagements, and collaborate with cross-functional teams in a