Shopper Insights Analyst

General Mills, Inc; Rogers (AR); On-site; USD 71,000 - 119,000; Full time

Job summary

General Mills, Bentonville-based, is seeking a Shopper Insights Analyst to drive growth with Walmart. You will be embedded with the sales organization and bridge shopper insights with sales.

You will analyze data from syndicated sources, present insights to partners, and support innovation with surveys and shopper responses. This role rewards curiosity and collaboration across brands and categories.

Qualifications

• Bachelor's degree in Marketing, Market Research, Data Analytics, Psychology, Business, or a related field.
• 1+ year of experience in consumer or shopper insights, market research, category management, data analytics, sales analytics, or a related field.
• Demonstrated interest in understanding the reasons behind shopper and consumer behavior.
• Ability to work with data, manipulate and extract information into Excel or comparable analytical tools, and learn new platforms quickly.
• Ability to synthesize multiple data sources and inputs into a simple, compelling story.
• Strong communication and storytelling skills, including the ability to tailor information to a sales, marketing, merchant, or executive audience.
• Comfort working in a fast-paced, agile, and collaborative environment.

Responsibilities

• Respond to day-to-day questions from the sales team, turning business needs into focused analyses and actionable insights.
• Analyze shopper, consumer, category, product, and purchase-basket behavior using syndicated, panel, point-of-sale, survey, and other data sources.
• Use tools and platforms such as Scintilla/Luminate, Numerator, Nielsen, and comparable data or survey systems.
• Investigate how shopping behavior differs across channels or occasions.
• Build concise, compelling presentations and quick-turn analyses for sales partners, merchants, General Mills stakeholders, line reviews, innovation reviews, and other customer engagements.
• Support innovation and concept learning by programming or analyzing surveys, including purchase intent, substitution, complementarity, and shopper response questions.
• Partner with Insights counterparts to develop and share insights across products, brands, categories, and strategies.
• Participate in broader Shopper Insights projects that explore topics such as value perceptions, economic and macro trends, nutrition-related shifts, and changing household shopping behavior.
• Translate complex data into a clear "so what," prioritizing the information most useful for the audience and decision at hand.
• Build strong relationships in a matrixed organization and participate actively in team meetings, knowledge sharing, and best-practice development.
• Maintain a growth mindset by learning new tools, methods, and ways of working and identifying opportunities to create broader impact.

Skills

Data analysis

Excel

Storytelling

Communication

Data synthesis

Cross-functional

Education

Bachelor's degree

Tools

Scintilla/Luminate

Numerator

Nielsen

Circana

Qualtrics

Job description

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.

As a Shopper Insights Analyst, you'll help drive growth with Walmart, one of General Mills' most important retail customers. You'll be embedded with our sales organization and serve as a bridge between shopper insights and sales, helping partners understand what shoppers are doing, why behaviors are changing, and where new opportunities exist.

You'll support the Big G Cereal and Dry Baking businesses while working across brands, categories, and business questions. Your work will combine syndicated data, panel data, survey research, and other quantitative and qualitative inputs to create clear insights stories that keep the shopper, consumer, customer, and business at the center of decisions.

What You'll Do

• Respond to day-to-day questions from the sales team, turning business needs into focused analyses and actionable insights.

• Analyze shopper, consumer, category, product, and purchase-basket behavior using syndicated, panel, point-of-sale, survey, and other data sources.

• Use tools and platforms such as Scintilla/Luminate, Numerator, Nielsen, and comparable data or survey systems.

• Investigate how shopping behavior differs across channels or occasions.

• Build concise, compelling presentations and quick-turn analyses for sales partners, merchants, General Mills stakeholders, line reviews, innovation reviews, and other customer engagements.

• Support innovation and concept learning by programming or analyzing surveys, including purchase intent, substitution, complementarity, and shopper response questions.

• Partner with Insights counterparts to develop and share insights across products, brands, categories, and strategies.

• Participate in broader Shopper Insights projects that explore topics such as value perceptions, economic and macro trends, nutrition-related shifts, and changing household shopping behavior.

• Translate complex data into a clear "so what," prioritizing the information most useful for the audience and decision at hand.

• Build strong relationships in a matrixed organization and participate actively in team meetings, knowledge sharing, and best-practice development.

• Maintain a growth mindset by learning new tools, methods, and ways of working and identifying opportunities to create broader impact.

Minimum Qualifications

• Bachelor's degree in Marketing, Market Research, Data Analytics, Psychology, Business, or a related field.

• 1+ year of experience in consumer or shopper insights, market research, category management, data analytics, sales analytics, or a related field.

• Demonstrated interest in understanding the reasons behind shopper and consumer behavior.

• Ability to work with data, manipulate and extract information into Excel or comparable analytical tools, and learn new platforms quickly.

• Ability to synthesize multiple data sources and inputs into a simple, compelling story.

• Strong communication and storytelling skills, including the ability to tailor information to a sales, marketing, merchant, or executive audience.

• Comfort working in a fast-paced, agile, and collaborative environment.

Preferred Qualifications

• Experience with Scintilla/Luminate, Numerator, Nielsen, Circana, Qualtrics, or similar data and survey tools.

• Strong command of syndicated data and shopper or consumer research methods.

• Experience analyzing panel data, purchase baskets, omnichannel behavior, digital shopping, or in-store behavior.

• Experience developing or programming surveys and interpreting quantitative or qualitative research.

• Experience presenting insights to senior leaders, customers, or cross-functional partners.

• Curiosity about market research, shopper motivations, and the broader forces shaping household purchasing behavior.

Additional Considerations

• This role is located at the Bentonville, AR Walmart Business Center. Relocation assistance will be provided if you are not local to the area.

• International relocation or international remote working arrangements (outside of the US) will not be considered.

• Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas.

SALARY RANGE

The salary range for this position is:

$71,300 - $118,900 Annual

At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.

Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

ELIGIBILITY

Applicants must meet a minimum 18-year age qualification.

EQUAL OPPORTUNITY EMPLOYER (EOE)

General Mills is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, marital or familial status, status regarding public assistance, or membership or activity in a local human rights commission.

REASONABLE ACCOMMODATION REQUEST

If you need to request an accommodation during the application or hiring process, please fill out our online accommodation request form by following this link: Accommodation Request.