Shopper Insights Analyst

General Mills, Inc.; Rogers (AR); On-site; USD 71,000 - 119,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

General Mills, Inc. in Bentonville, AR is seeking a Shopper Insights Analyst to drive growth with Walmart. Embedded with the sales team, you will translate shopper data into actionable insights for cereal, baking, and related brands, guiding strategy and executions across channels.

You will rely on syndicated data, surveys, and panel inputs, build data stories for executives, and collaborate with Insights teams to shape product and category strategies. relocation assistance available.

Qualifications

• Bachelor’s degree in Marketing, Market Research, Data Analytics, Psychology, or Business.
• 1+ year in consumer/shopper insights, market research, or data analytics.
• Interest in shopper/consumer behavior.
• Ability to manipulate data in Excel and learn new tools quickly.
• Ability to synthesize data into a simple, compelling story.
• Strong communication for sales/marketing/exec audiences.
• Comfort in fast-paced, agile environments.

Responsibilities

• Respond to day-to-day questions from the sales team with focused analyses.
• Analyze shopper, consumer, category, product, and purchase-basket behavior.
• Use tools like Scintilla/Luminate, Numerator, Nielsen, and similar platforms.
• Investigate channel or occasion differences in shopping behavior.
• Build concise presentations for sales partners and stakeholders.
• Support surveys and concept learning with purchase intent questions.
• Partner with Insights to share cross-brand insights.
• Engage in broader Shopper Insights projects on trends and shifts.
• Translate data into a clear, prioritized executive story.
• Grow through team knowledge sharing and best-practice development.

Skills

Data analytics

Storytelling

Communication

Agile teamwork

Curiosity

Education

Bachelor's degree in Marketing/Market Research/Data Analytics/Psychology/Business

Tools

Scintilla/Luminate

Numerator

Nielsen

Circana

Qualtrics

Job description

회사 개요 우리는 전 세계가 사랑하는 식품을 만들기 위해 존재합니다. 하지만 우리는 그 이상을 합니다. 우리 회사는 선한 영향력을 발휘하는 것을 최우선으로 하는 곳이며, 매일매일 배움을 확장하고 새로운 시각을 탐구하며 새로운 가능성을 재창조하는 공간입니다. 우리는 서로에게 도전하고 성장할 수 있는 대담한 사고를 가진 인재, 즉 최선을 다할 수 있는 인재를 찾습니다. 식품 분야의 확고한 리더가 되기 위해, 우리는 끊임없이 다음을 향해 도전하는 사람들과 함께합니다.

As a Shopper Insights Analyst, you’ll help drive growth with Walmart, one of General Mills' most important retail customers. You’ll be embedded with our sales organization and serve as a bridge between shopper insights and sales, helping partners understand what shoppers are doing, why behaviors are changing, and where new opportunities exist. You’ll support the Big G Cereal and Dry Baking businesses while working across brands, categories, and business questions. Your work will combine syndicated data, panel data, survey research, and other quantitative and qualitative inputs to create clear insights stories that keep the shopper, consumer, customer, and business at the center of decisions.

What You’ll Do

• Respond to day-to-day questions from the sales team, turning business needs into focused analyses and actionable insights.
• Analyze shopper, consumer, category, product, and purchase-basket behavior using syndicated, panel, point-of-sale, survey, and other data sources.
• Use tools and platforms such as Scintilla/Luminate, Numerator, Nielsen, and comparable data or survey systems.
• Investigate how shopping behavior differs across channels or occasions.
• Build concise, compelling presentations and quick-turn analyses for sales partners, merchants, General Mills stakeholders, line reviews, innovation reviews, and other customer engagements.
• Support innovation and concept learning by programming or analyzing surveys, including purchase intent, substitution, complementarity, and shopper response questions.
• Partner with Insights counterparts to develop and share insights across products, brands, categories, and strategies.
• Participate in broader Shopper Insights projects that explore topics such as value perceptions, economic and macro trends, nutrition-related shifts, and changing household shopping behavior.
• Translate complex data into a clear "so what," prioritizing the information most useful for the audience and decision at hand.
• Build strong relationships in a matrixed organization and participate actively in team meetings, knowledge sharing, and best-practice development.
• Maintain a growth mindset by learning new tools, methods, and ways of working and identifying opportunities to create broader impact.

Minimum Qualifications

• Bachelor’s degree in Marketing, Market Research, Data Analytics, Psychology, Business, or a related field.
• 1+ year of experience in consumer or shopper insights, market research, category management, data analytics, sales analytics, or a related field.
• Demonstrated interest in understanding the reasons behind shopper and consumer behavior.
• Ability to work with data, manipulate and extract information into Excel or comparable analytical tools, and learn new platforms quickly.
• Ability to synthesize multiple data sources and inputs into a simple, compelling story.
• Strong communication and storytelling skills, including the ability to tailor information to a sales, marketing, merchant, or executive audience.
• Comfort working in a fast-paced, agile, and collaborative environment.

Preferred Qualifications

• Experience with Scintilla/Luminate, Numerator, Nielsen, Circana, Qualtrics, or similar data and survey tools.
• Strong command of syndicated data and shopper or consumer research methods.
• Experience analyzing panel data, purchase baskets, omnichannel behavior, digital shopping, or in-store behavior.
• Experience developing or programming surveys and interpreting quantitative or qualitative research.
• Experience presenting insights to senior leaders, customers, or cross-functional partners.
• Curiosity about market research, shopper motivations, and the broader forces shaping household purchasing behavior.

Additional Considerations

This role is located at the Bentonville, AR Walmart Business Center. Relocation assistance will be provided if you are not local to the area. International relocation or international remote working arrangements (outside of the US) will not be considered. Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas.

급여 범위 이 직책의 급여 범위는 다음과 같습니다. $71,300 - $118,900 Annual General Mills에서는 구성원의 경력에 따라 현재 직무에 대한 성과와 기술을 반영하여 급여를 지급하고자 노력합니다. 이 직무의 급여 범위는 학력, 기술, 경력, 인증 등을 포함하되 이에 국한되지 않고 채용 결정에 고려되는 수많은 요소를 나타냅니다. 따라서 합격자의 급여는 명시된 범위 내에서 결정될 수 있습니다. General Mills는 기본 급여 외에도 전반적인 복지에 초점을 맞춘 경쟁력 있는 종합 보상 패키지를 제공합니다. 우리는 건강 혜택, 은퇴 및 재정적 복지, 휴가 프로그램, 복지 지원 및 부가 혜택의 토대를 제공하게 되어 자랑스럽게 생각합니다. 혜택은 직무, 국가, 지역, 노조 여부 및 기타 고용 상태 요인에 따라 달라질 수 있습니다. 귀하는 연간 인센티브 프로그램 참여 대상이 될 수도 있습니다. 인센티브 지급 여부는 개인 및 조직 성과 등 다양한 요인에 따라 달라집니다.

자격 요건 지원자는 만 18세 이상이어야 합니다.

평등한 고용 기회 제공 기업(EOE)

General Mills는 평등한 고용 기회를 제공하는 기업입니다.

자격을 갖춘 모든 지원자는 인종, 피부색, 종교, 신조, 성별, 성적 지향, 성 정체성, 출신 국가, 연령, 장애, 재향군인 여부, 혼인 여부 또는 가족 구성, 공공 지원 수급 여부, 지역 인권 위원회 소속 또는 활동 여부와 관계없이 고용 심사 대상이 됩니다.

새로운 가능성. 대담한 사고. 진실된 마음. 탁월한 사람들과 함께 탁월한 브랜드를 만듭니다. General Mills는 전 세계가 사랑하는 식품을 만듭니다. 100여 개 시장에 걸쳐서 우리는 힘을 합쳐 새로운 제품을 개발하고, 혁신을 주도하며, 함께 성장해 나갑니다. 이곳에서 여러분은 선의를 추구하는 기업에서 의미 있는 일을 하며 식품 산업의 미래를 이끌어 나갈 수 있습니다.