Shopper Insights Analyst: Drive Growth with Retail Partners

General Mills, Inc; Rogers (AR); On-site; USD 71,000 - 119,000; Full time

Job summary

General Mills, Bentonville-based, is seeking a Shopper Insights Analyst to drive growth with Walmart. You will be embedded with the sales organization and bridge shopper insights with sales.

You will analyze data from syndicated sources, present insights to partners, and support innovation with surveys and shopper responses. This role rewards curiosity and collaboration across brands and categories.

Qualifications

• Bachelor's degree in Marketing, Market Research, Data Analytics, Psychology, Business, or a related field.
• 1+ year of experience in consumer or shopper insights, market research, category management, data analytics, sales analytics, or a related field.
• Demonstrated interest in understanding the reasons behind shopper and consumer behavior.
• Ability to work with data, manipulate and extract information into Excel or comparable analytical tools, and learn new platforms quickly.
• Ability to synthesize multiple data sources and inputs into a simple, compelling story.
• Strong communication and storytelling skills, including the ability to tailor information to a sales, marketing, merchant, or executive audience.
• Comfort working in a fast-paced, agile, and collaborative environment.

Responsibilities

• Respond to day-to-day questions from the sales team, turning business needs into focused analyses and actionable insights.
• Analyze shopper, consumer, category, product, and purchase-basket behavior using syndicated, panel, point-of-sale, survey, and other data sources.
• Use tools and platforms such as Scintilla/Luminate, Numerator, Nielsen, and comparable data or survey systems.
• Investigate how shopping behavior differs across channels or occasions.
• Build concise, compelling presentations and quick-turn analyses for sales partners, merchants, General Mills stakeholders, line reviews, innovation reviews, and other customer engagements.
• Support innovation and concept learning by programming or analyzing surveys, including purchase intent, substitution, complementarity, and shopper response questions.
• Partner with Insights counterparts to develop and share insights across products, brands, categories, and strategies.
• Participate in broader Shopper Insights projects that explore topics such as value perceptions, economic and macro trends, nutrition-related shifts, and changing household shopping behavior.
• Translate complex data into a clear "so what," prioritizing the information most useful for the audience and decision at hand.
• Build strong relationships in a matrixed organization and participate actively in team meetings, knowledge sharing, and best-practice development.
• Maintain a growth mindset by learning new tools, methods, and ways of working and identifying opportunities to create broader impact.

Skills

Data analysis

Excel

Storytelling

Communication

Data synthesis

Cross-functional

Education

Bachelor's degree

Tools

Scintilla/Luminate

Numerator

Nielsen

Circana

Qualtrics

Job description

General Mills, Bentonville-based, is seeking a Shopper Insights Analyst to drive growth with Walmart. You will be embedded with the sales organization and bridge shopper insights with sales.

You will analyze data from syndicated sources, present insights to partners, and support innovation with surveys and shopper responses. This role rewards curiosity and collaboration across brands and categories.