Shopper Insights Analyst — Growth & Strategy Champion

General Mills, Inc.; Rogers (AR); On-site; USD 71,000 - 119,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

General Mills, Inc. in Bentonville, AR is seeking a Shopper Insights Analyst to drive growth with Walmart. Embedded with the sales team, you will translate shopper data into actionable insights for cereal, baking, and related brands, guiding strategy and executions across channels.

You will rely on syndicated data, surveys, and panel inputs, build data stories for executives, and collaborate with Insights teams to shape product and category strategies. relocation assistance available.

Qualifications

• Bachelor’s degree in Marketing, Market Research, Data Analytics, Psychology, or Business.
• 1+ year in consumer/shopper insights, market research, or data analytics.
• Interest in shopper/consumer behavior.
• Ability to manipulate data in Excel and learn new tools quickly.
• Ability to synthesize data into a simple, compelling story.
• Strong communication for sales/marketing/exec audiences.
• Comfort in fast-paced, agile environments.

Responsibilities

• Respond to day-to-day questions from the sales team with focused analyses.
• Analyze shopper, consumer, category, product, and purchase-basket behavior.
• Use tools like Scintilla/Luminate, Numerator, Nielsen, and similar platforms.
• Investigate channel or occasion differences in shopping behavior.
• Build concise presentations for sales partners and stakeholders.
• Support surveys and concept learning with purchase intent questions.
• Partner with Insights to share cross-brand insights.
• Engage in broader Shopper Insights projects on trends and shifts.
• Translate data into a clear, prioritized executive story.
• Grow through team knowledge sharing and best-practice development.

Skills

Data analytics

Storytelling

Communication

Agile teamwork

Curiosity

Education

Bachelor's degree in Marketing/Market Research/Data Analytics/Psychology/Business

Tools

Scintilla/Luminate

Numerator

Nielsen

Circana

Qualtrics

Job description

General Mills, Inc. in Bentonville, AR is seeking a Shopper Insights Analyst to drive growth with Walmart. Embedded with the sales team, you will translate shopper data into actionable insights for cereal, baking, and related brands, guiding strategy and executions across channels.

You will rely on syndicated data, surveys, and panel inputs, build data stories for executives, and collaborate with Insights teams to shape product and category strategies. relocation assistance available.